Latest reviews

Top ten takeways from Jo Whitfield

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Given that the Marketing Society’s remit is to enable leaders to have brave conversations in a human way, what better leader to showcase this than Jo Whitfeild, CEO of Coop Food.

CEO Conversation with Jo Whitfield

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With her open, feminine and honest manner, Jo is a brilliant example of what it means to lead like a woman and of brave leadership, offering a particular insight into the human side of leadership.

12 Powers of a Marketing Leader

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A review of 12 Powers of a Marketing Leader with Thomas Barta by Rebecca Bottriell, Brand Manager at KFC UK & Ireland

Why is marketing so difficult?

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Society Fellow, David Magliano reviews London event, 12 Powers of a Marketing Leader with Thomas Barta

Politics and the legacy of Brexit

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This is going to be brilliant or dull, I thought as I walked through a chilly Canary Wharf towards HSBC’s

Be brave having a view from the top

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Brexit? Crisis? Recession again? All these words keep buzzing our minds and HSBC UK was kind enough to put us

Brave brands and brexit

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On Thursday 5th September I attended the Marketing Society’s seminar on ‘Demystifying Brexit’ with HSBC's top economist, Mark Berrisford-Smith.

Brexit, deglobalisation and the death of the centre ground

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Following the unprecedented events in parliament over the past two days, this is perhaps the most serendipitous event of all

Building trust and taking chances: a global lens on brave marketing

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More than 70 marketers came together on September 4th for an Under the Spotlight gathering. High spirits and, well, lots

Amplify Marketing Festival 2019

Gender stereotypes
At 2018’s Amplify Festival, Syl Saller, CMO at Diageo and President of The Marketing Society addressed the audience on the subject of Progressive Gender Portrayal in advertising.

Trendspotting with Whitespace Review by Raymond McStay

Innovation

Review by Raymond McStay, Commercial Director, MadeBrave. 

Innovate or Die – The Next Generation of Customer Experiences and the Need to

Your Marketing Sucks!

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Juhie Gorwara reviews our Provocative Dinner in Delhi with award-winning viral video marketer Aashish Chopra

Jan Gooding: marketers and the crisis of trust

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“We are in a world swirling with fake news, fake facts.....and leaders who are shameless in peddling their falsehoods”

Under The Spotlight with Pete Markey

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A number of Business Leader members had the opportunity to join Pete and broadcaster Clare English for an intimate and

The best Cannes in years: Here's why

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On a recent podcast episode I heard it described as the “Which Advertising Sucks Least Conference.” That made me laugh. But it also made me think...

Livity x Cannes Lions 2019

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For anyone that’s been out to the Cannes Lions Festival of Creativity, they will know it’s full of contradictions. There

Demystifying Digital Transformation

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More than 100 marketing and communication executives turned up at Google’s Hong Kong offices on the 25th of June... 

Embracing 'differability'

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Probably the most iconic Olympic photographs comes from the 1968 Mexico Games: two black American sprinters - 200m gold medalist

Freedom and failure - Cannes Lions 2019

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The Cannes Lions International Festival of Creativity, often most closely associated with big bold and brash excess...

Demystifying Digital Transformation

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At Google's offices in Hong Kong, Current Asia's David Ketchum reported on the conversation, which spanned data, digital departments and keeping the customer at heart