Rica Facundo

Managing Editor Asia, WARC

Rica is a ‘polymath storyteller’ passionate about championing creativity, culture, innovation and effectiveness in APAC. Journalist and strategist, her expertise is producing culturally relevant, holistic and human-centric thought leadership and solutions for brands, media and tech platforms.

She is a keynote speaker and moderator at major conferences such as Cannes Lions, Adfest, SXSW, Spikes, and FUTR. She is driven by the desire to ask better questions that uncover new insights and lead to more nuanced storytelling.


Coming to Hong Kong for the first time. Digital Day gives marketers actionable inspiration on the now and next in