What to Expect

• Now: The strategies, tools, and skills making an impact today—what’s working, what’s not, and what you need to do right now.
• Next: The shifts in AI, automation, tools, data, stories of transformation and creativity that will shape the future—so you can stay ahead.
• Expanding Perspectives: Real stories of how great marketers are using technology to drive business, customer centricity, and meaningful impact.
• Actionable Takeaways: No jargon, no fluff—just real-world insights you can apply immediately.

Why should you attend this event?

Join us for a morning of much-needed connections, thought-provoking conversations and insightful talks.
We know how busy marketers are so we have power packed the morning with a mix of presentations, panels, and opportunities to meet and connect with other marketers, designed to inspire and challenge you.

The Sessions:

THE PACE PRINCIPLE: Breaking the Performance Addiction

Rica Facundo, Managing Editor APAC - WARC

Performance marketing dominates in APAC, but at the cost of brand building. This session explores how digital can drive full-funnel impact when paired with the right media mix—and why it’s time to rethink one-channel strategies for bigger ROI, Influence and Impact.

MEDIA REALITY CHECK: The Digital Advertising Debate - Big Questions. Straight Answers. Your turn to weigh in

Moderator: Laura Quigley, Senior Vice President APAC - Integral Ad Science (IAS)
Johnny Ng, Vice President, Strategy and Growth, Hong Kong – GroupM
Karen Ho, MD of Greater China - Assembly Global
Philip Chau, Regional Director, Marketing Performance & Operations - Sun Life Asia

A real-time debate on digital’s toughest questions. We'll dive into the real challenges and opportunities around Digital Marketing using 'live audience polling'. As you weigh in and vote on the range of hot topics we'll present, our panel of experts will react in real time, offering their perspectives and pushing the conversation forward. Come curious. Leave energised.

BANKING ON INNOVATION: Transformation in the age of AI

Sophie Devonshire, CEO - The Marketing Society
Haymans Fung, Global Head of Wealth and Retail Bank Marketing - Standard Chartered

Hear how one of the world’s most established financial institutions is reimagining its brand through the power of technology and AI. From enhancing customer experiences to driving internal cultural change, discover how the bank is embracing innovation while staying true to its purpose—and what it means for marketers navigating transformation in a rapidly evolving world.

PLAY TO WIN: Gaming Matters

Jasper Donat, Co-Founder and CEO - Branded
Jarrold Tham, Co-Founder - Talon E-Sports

The convergence of gaming, media, and tech and how brands can connect with a new generation of consumers in spaces traditional media can't reach. You must play to win!

BALANCING TECH & TOUCH: Finding the Human Spark in Our Digital Future

Eslinda Hamzah, Executive Coach and Facilitator - Just Add Water

Digital innovation is overwhelming. As we race to keep pace with AI and digitalization, how do we ensure we don’t lose our human touch? In this interactive workshop, we’ll rethink how marketeers can leverage technology while maintaining genuine connections. It’s a chance to pause, reflect, and reset, to remind ourselves that digital tools should enhance - not replace - human interaction. 

SO, WHAT NOW?: The Ditch and Do Playbook

Andreas Krasser, CEO - DDB Hong Kong

We'll end the day with final thoughts on what marketers need to stop doing, start embracing, and double down on in tomorrow’s digital landscape. Expect sharp takes, clear direction, and no fluff.