Digital Day: Now & Next Hong Kong 2025
The trends, tech, and transformation shaping the future of marketing.
Save the day for something different, we’re bringing The Digital Day to Hong Kong for the first time, after a great launch in the region for 2024 and following a successful run across our Scotland, England, Singapore and UAE hubs.
Marketing is evolving at an unprecedented pace. Technology, AI, data, and new digital capabilities are unlocking fresh opportunities—but how do you cut through the hype and focus on what really matters?
Digital Day: Now & Next gives marketers actionable inspiration—a clear understanding of what you need to know and do now, and how to anticipate and prepare for what’s coming next. Through practical conversations, we’ll bring together Change Leaders, industry leaders, and experts who are shaping marketing’s digital and technological evolution whilst redefining business, brand growth, and customer experience.
What to Expect
- Now: The strategies, tools, and skills making an impact today—what’s working, what’s not, and what you need to do right now.
- Next: The shifts in AI, automation, tools, data, stories of transformation and creativity that will shape the future—so you can stay ahead.
- Expanding Perspectives: Real stories of how great marketers are using technology to drive business, customer centricity, and meaningful impact.
- Actionable Takeaways: No jargon, no fluff—just real-world insights you can apply immediately.
Why should you attend this event?
Join us for a morning of much-needed connections, thought-provoking conversations and insightful talks.
We know how busy marketers are so we have power packed the morning with a mix of presentations, panels, and opportunities to meet and connect with other marketers, designed to inspire and challenge you.
Our Speakers
The Agenda
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FRAMING THE CHALLENGE: The Pace Principle Balance
Marketers are at a critical crossroads: the growing addiction to short-term performance metrics is undermining long-term brand growth. Based on WARC’s recent The Pace Principle research, this session will explore the current state of performance marketing in the region, reveal what we’re getting wrong, and outline a new path forward to drive greater ROI, influence, and business impact.
The central argument: brands must reinvest in long-term brand building. In Asia particularly, an overreliance on digital channels — often treated solely as performance tools — has created a significant imbalance.
We’ll discuss how digital channels can do more than just deliver short-term results; when paired strategically with other media, they can drive full-funnel growth and amplify brand and business outcomes. It's time to move beyond channel-first thinking and harness the power of multi-channel synergies to achieve sustainable success.
Presented By:
> Rica Facundo, Managing Editor, WARC APAC
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MEDIA REALITY CHECK: The Digital Advertising Debate - Big Questions. Straight Answers. Your turn to weigh in.
A real-time debate on digital’s toughest questions. We'll dive into the real challenges and opportunities around Digital Marketing using 'live audience polling', expertly moderated by Integral Ad Science (IAS). As you weigh in and vote on the range of hot topics we'll present, our panel of experts will react in real time, offering their perspectives and pushing the conversation forward. Come curious. Leave energised.
Presented by:
> Laura Quigley, Senior Vice President, APAC - Integral Ad Science (IAS)
> Panel of Experts TBC
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SESSION THREE announced shortly!
THE DETAILS
Date: Wednesday 21 May
Time: 8.30am-11.30am HKT - includes breakfast
Venue: 1880, 4/F, Two Taikoo Place Taikoo Place, 979 King's Rd, Quarry Bay, Hong Kong
In Partnership with
BOOK YOUR PLACE NOW!
Who can attend this event?
- Members: This event is complimentary as part of your membership, book now to reserve your place. You may secure your place by logging into your membership portal.
>>> If you are having trouble logging into your membership portal, please reset your password here: https://www.marketingsociety.com/login/forgotten
>>> If you are yet to set up your membership portal, please set it up here (using the email address at application): https://marketingsociety.com/login/initial
For any questions, please email [email protected]
Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior brand side marketers (no sales roles).
Speakers
