Ross Macdonald

10 years agency-side as a brand, campaign and creative strategist (or planner, if you prefer). It's been a varied job but I've focused most in brand development, integrated campaign strategy, and qualitative research.

Main professional experience includes food and drinks, medical, behaviour change and marketing in the context of sensitive topics and stigma.

A boss once called me an 'encyclopedia of the inane'. I think they meant it as a complement...