Our Trendspotting events provide a platform for marketers to learn from each other, share insights and stay ahead of the curve in our ever-evolving industry.

Join us on June 4 (new date) at The Social Hub in Glasgow for this year's Trendspotting Strategy, sponsored once again by EssenceMediacom.

The overarching theme will be the Power of Tension and we'll be exploring 3 topics:

Social and Cultural Norms in Advertising 

We'll examine the tension between brand values and diverse audience perceptions in today’s fragmented cultural landscape. From navigating progressive messaging to exploring masculinity and youth alienation, we'll aim to unpack: should brands engage with societal issues?

Trust, Tension, and Taking Risks Together

In today’s increasingly crowded and fast changing marketplace, the tension between safe bets and leaps of faith in marketing has never been more pronounced. This session explores how brands and their agency partners can challenge the status quo, make bolder strategic decisions, and deliver more impactful work - without losing stakeholder trust.

Brand Strategy and Optimism

Can tension and optimism coexist in brand storytelling? This session will highlight how brands can navigate complex challenges to deliver clear, positive messaging. With strategic thinkers and campaign leaders, we'll discuss how optimism can emerge from friction to resonate with modern audiences.

Thanks again to The Social Hub for hosting us and for EssenceMediacom sponsoring the event. 

TICKETS
Members - places are free as part of your membership. To book, please make sure you are logged in.

Non Members - £85 + VAT (please click on Register button which will take you through to a payment page)