Russell Pert

Russell Pert is a Group Director at Meta, leading the company's UK strategic partnerships across the Travel, Entertainment, Technology, and Financial Services sectors. He also spearheads the UK WhatsApp Business Messaging strategy programme, bringing businesses closer to their customers than ever before. In this role, he advises senior leaders on growth strategies across Meta's ecosystem, with a particular focus on the application of AI and automation technologies.

Prior to Meta, Russell spent over a decade at Barclays Bank, where he held a series of senior digital roles spanning customer acquisition, channel strategy, and brand management. He went on to lead the digital transformation of the bank's Southern European business.

With a deep passion for marketing and technology, Russell is driven by reimagining how people and businesses connect, create, and grow.