The afternoon sessions at Navigate: Now & Next 2026 explored leadership, transformation and the changing role of marketing in a world shaped by AI, uncertainty and shifting consumer expectations.
Sessions included Antoinette Raymond on the psychology of decision making under pressure, Nicky Smith and Ben Whattam on how heritage brands can balance timeless values with modern relevance, Nick Ford-Young on redesigning marketing workstreams for the age of AI, Russell Pert on how WhatsApp Business messaging is transforming customer engagement, and Peter Miller on why behaviour change and trust are becoming critical drivers in the transition to electrification.
Together, these sessions examined how marketers can build resilience, drive meaningful change and create sustainable growth through technology, leadership and human understanding.
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