Sophie Whybrew-Bond

Sophie Wybrew-Bond is Chief Commercial Officer at the Royal Ballet and Opera (RBO), the UK’s largest arts organisation and the biggest employer of creatives outside of the BBC. She leads with a mission to ensure financial sustainability for the organisation through developing and engaging new audiences and growing self-generated revenues. Sophie is responsible for all commercial revenues at the RBO as well as the brand, marketing, comms and digital products.

Before joining the RBO, Sophie led the lifestyle division at the media group Future plc as Senior Vice President; responsible for dozens of brands in the US and UK, including The Week, Marie Claire, Homes and Gardens, Country Life, Wallpaper*, Ideal Home, WhoWhatWear and space.com. She oversaw the integration of acquired brands into her division; defining operating models, migrating systems and growing revenues.

Prior to Future, Sophie was Head of Brand Creative at Marks & Spencer, specifically using her knowledge of media and content to generate engagement and drive sales. She has held a range of senior leadership roles at Bauer Media, EMAP and Macmillan.