The Global Changemakers Conference 2026: Ambition | England
England
8:30am to 5:00pm // Wednesday 11 November 2026
Register now
CHANGEMAKERS CONFERENCE: AMBITION
On 11 November, more than 450 senior marketers will gather at the QEII Centre for one day, on one stage, with speakers who have taken ambition further than most.
This year’s conference theme is Changemakers: Ambition – a rallying cry for marketers to reclaim their rightful place at the heart of business growth, leadership and societal progress.
Marketing sits at the heart of business growth, yet too often underplays its own impact. At a time of uncertainty and pressure, incremental thinking won’t deliver the step change businesses need. This is ambition rooted in purpose and progress, not its outdated, aggressive form: the optimism to see what could be and the drive to make it happen.
The line-up runs from the Co-CEO behind the UK’s No1 tea and the commercial chief taking the Royal Ballet and Opera into the TikTok age, to a neuroscientist on the human skills that will set us apart and one of Europe’s leading China analysts on what Chinese brands going global means for the West.
For anyone who has sat through one too many growth frameworks, this is something different: time with the sharpest minds in senior marketing, perspective from leaders who have pushed further in business, science and the arts, and fresh thinking to take straight into your next big decision and your next boardroom conversation.
For Marketers Who Mean Business.
“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low and achieving our mark.” Michaelangelo
THE SPEAKERS
Libby Jackson
Marcia Kilgore
Simon Eyles
Dr Hannah Critchlow
Major Scotty Mills
Christina Boutrup
Sophie Wybrew-Bond
Sam Tomlinson
Sabah Naqushbandi
Chris Baréz-Brown
James Sills
Venue
QEII Conference CentreBroad Sanctuary
London
SW1P 3EE
Travel by Tube:
* St. James's Park - 4 minutes walk
* Westminster - 6 minutes walk
* Victoria Station - 14 minutes walk
Date
Wednesday 11 November 2026Time
8:30am - 5:00pm (First session begins at 9:15am)Dress Code
Smart CasualTICKETS & PRICES
Access All Areas Members your ticket is included please redeem your place by hitting the button above
7+ Hours of inspiration
14 Ambitious Speakers
450 + Likeminded marketers who mean business
MEET THE SPEAKERS
Full agenda coming soon
The 21st Century Brain: Reasons to Be Cheerful
Dr Hannah Critchlow - Neuroscientist and Author
86 billion nerve cells. Each nerve cell has 86 trillion connections moving at 120 metres per second. The human brain is awesome, our skills unique. Hannah will share cutting-edge neuroscience that is profoundly empowering, and demonstrates that it is human skills such as curiosity, compassion, communication and creativity that will help us navigate and flourish in our era of technological and societal change.
Where Ambition Is Done Proper: The Story of Yorkshire Tea
Simon Eyles - Co-CEO, Bettys and Taylors of Harrogate
Simon explores how Yorkshire Tea became the No1 tea brand in the UK, sharing the impact of “Where everything is done proper” and how it reflects not only their attitude to marketing and investment but the values across the business.
It’s Not Rocket Science (Except When It Is)
Libby Jackson OBE - Head of Space, Science Museum; Former CEO, UK Space Agency; Former Flight Director, Mission Control
A leading expert in human spaceflight, Libby shares what she learnt about decision making from being a Flight Director at Mission Control, how Space is misunderstood and what ambition looks like for the Space industry.
Beyond Belief: The Science and the System to Go Further Than You Thought Possible
Nir Eyal - Author
What we believe shapes what we see, how we feel, and what we do. But beliefs are not facts. They are tools. And they can change. Eyal will describe how learning to put down the ones holding us back and choosing the right ones can unlock lasting motivation, resilience and new ambitions in every part of our lives.
Rebel With a Cause:
What Does Ambition Feel Like After Five Successful Companies Over Three Decades?
Marcia Kilgore - Serial Entrepreneur
The founder of spa smash Bliss, Soap and Glory, FitFlop and Beauty Pie tells us what it takes to find and focus on the next opportunity, when you’ve not only already “made it”, but changed the rules of each sector you enter, and then sold or scaled and moved on.
Never Give In: How Commandos Do Ambition
Major Scotty Mills - Former Head of Training, Royal Marines Commando Force
It’s the kind of pressure few of us will ever face. Using his experience as former Head of Training of the Royal Marines Commando Force, his 32 years of service and fighting in three war zones, former Major Scotty Mills will share what we can learn from leadership in the forces, and how he helped Olympic teams and leaders like Gareth Southgate to success under extreme pressure.
Ambition Is Different in China: A Wake-Up Call for Western Marketers
Christina Boutrup - Journalist, Author, Special Advisor China
Chinese brands are expanding globally. One of Europe’s leading China analysts, Christina will share the very latest trends in AI technology and digital services from China, like pilotless helicopter taxis, drone food delivery, two-day innovation cycles and the impact of micro dramas on communication planning.
Made by Members:
Made by Members celebrates The Marketing Society community, with sessions created for Members, with Members and by Members. In these short, powerful talks, Members share a personal story of what ambition means to them: honest, human and thought-provoking moments that show the strength of our Society lies in the Changemakers among us.
Made by Members: 252km of Hot Ambition. Prepare to Rethink Your Limits
Sam Tomlinson - CEO, mediasense
Brutal terrain. Physical breakdown. Extreme heat. Relentless fatigue. With no real rest. Marketing Society Member Sam Tomlinson unpacks how ambition drives resilience and the capacity for maximum human endurance.
Made by Members: Ambition Needs an Axis
Sabah Naqushbandi - Managing Director, The Outnet, Fellow of The Marketing Society
What can the Romans tell us about ambition? Sabah examines this and more as she explores how her outlook on ambition has changed over her career from P&G to luxury fashion. She also shares how personal circumstances have shifted her perspective, as she realises, like the Romans, that ambition means “giving” as much as “getting”.
The Ambition Exchange
Chris Baréz-Brown - Founder, Upping Your Elvis
Jim Lusty - Partner, Upping Your Elvis
The Marketing Society Members are known for their generosity. As a community we want to help marketers be more successful, in their personal as well as their professional life. This session puts that generosity to work, in a way you might not expect.
Restless Ambition: Creating a New Funding Model for the Arts
Sophie Wybrew-Bond - CCO, Royal Ballet and Opera
The arts not only shape how a society sees itself, but can offer audiences a depth of emotional connection few sectors can match. But after Covid and the continual pressure on public funding, the Royal Ballet and Opera demanded radical thinking. Sophie will share how a fresh approach has created new audiences, communities, partners, and a renewed dynamism to the brand enabling it to look forward to a healthier, more sustainable future.
Get Your Voice Heard
James Sills - Author and Musician
A sense of belonging is not a nice-to-have but a fundamental human need. And belonging is the foundation of strong teams and communities. At its core is the creation of an environment. The award-winning musician and author James Sills will lead a session delivering true human connection, inclusion and a shared goal for everyone present.
See the highlights from The Global Conference 2025 to get a flavour of the day; don't just take our word for it
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I had the best day, The Marketing Society! I left feeling truly inspired 🚀
Charlene Gravesande
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"I felt like I'd got complete ROI within the first hour! The event provided so much inspiration and again, made me proud to be part of The Marketing Society."
Conference Attendee 2025
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"The content was truly 'all killer and no filler' - incredibly inspiring, thoughtful and actionable sessions, delivered by seriously talented speakers. The overall production was first class."
Kev Chesters
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"Format excellent. Single track not break out sessions keeps focus and interest. Amazing presenters with engaging stories. Professionally planned and run. Excellent event and I'm a first timer"
Conference Attendee 2025
Still deciding?
Here are six reasons to be in the room
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Member Business Case
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HEADLINE Partners
PREMIUM Partner
Tech Partner
Official Merchandise Partner
Media Partner
Event reviews
Get a sense of what the Changemakers Conference series is all about
A Day I Never Compromise
Leadership Lessons from the Global Conference
Abigail Dixon shares her thoughts on the 2025 Changemakers Challenge Conference
A day of enrichment and enlightenment
From new The Marketing Society President Dame Carolyn McCall's call for marketers to take their seat at the top table, to Zak Brown's McLaren turnaround story and Professor Green's raw and honest conversation about masculinity, the 2025 Changemakers Conference was a day of enrichment and enlightenment which proved that at its best marketing connects commercial realism with real human lives.
Many memorable and thought-provoking sessions
See the visual representations of the sessions from our 2025 Changemakers Conference thanks to Ludic Creatives
ABOUT OUR PARTNERS
Ekimetrics
Ekimetrics is a global data science and AI company focused on helping businesses improve performance while advancing sustainability goals. Since 2006, it has specialized in scalable analytics solutions that balance financial results with long-term environmental and strategic impact, particularly in marketing measurement and business optimization. With around 400 experts working in integrated teams, the company delivers practical, business-focused solutions using its own data platform and pre-built AI tools, completing over 1,000 projects across more than 50 countries from four offices worldwide.Salesforce
Salesforce is the world’s leading customer relationship management technology (What is CRM?), helping you build and improve your customer relationships. Our free CRM makes it easy for small businesses to get organised and grow with the #1 AI CRM. And we’re helping organisations of all sizes unify their data and re-imagine their business for the world of AI with Agentforce, providing autonomous AI agents that take action for your employees and customers.THE FAQS
What are the nearest transport links?
The full venue address is: Queen Elizabeth II Centre, Broad Sanctuary, Westminster, London SW1P 3EE
Travel by Taxi: The centre is located in central Westminster, making it easily accessible by taxi from anywhere in London
Travel by Tube:
- St. James's Park - 4 minutes walk
- Westminster - 6 minutes walk
- Victoria Station - 14 minutes walk
What are your terms and conditions?
For full terms and conditions for our events please see our FAQ page.
Do you offer discounted or special tickets for people currently between roles?
Yes - we offer a limited number of Sospeso tickets for individuals who are between roles and exploring their next steps. If this applies to you, please don’t hesitate to get in touch.
CPD Learning Objectives
How many hours does this qualify for?
This session qualifies for 5 hours of self-declared CPD learning. Please check with your professional body if this activity qualifies under your scheme and retain this summary as confirmation for your CPD records.
What are the learning outcomes?
By attending this conference, participants will be able to:
- Gain insights into global marketing and leadership trends, exploring how world-class brands and leaders adapt to evolving market dynamics, technological disruption, and shifting consumer behaviours.
- Reflect on diverse leadership philosophies and personal journeys, learning from CEOs, CMOs, and change-makers across industries about how they navigate uncertainty and drive innovation. Examine the intersection of creativity, data, and technology, understanding how marketing leaders balance performance metrics with brand purpose and human connection.
- Identify strategies to future-proof brands and business models, drawing inspiration from case studies and discussions on brand resilience and sustainable growth.
- Explore the role of marketers as drivers of societal impact, including how businesses can meaningfully contribute to broader cultural, environmental, and social change.
- Network and share perspectives with global peers, fostering professional connections and collaborative thinking to solve common industry challenges.
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