advertising

Self-interest or national interest, advertising works

Advertising’s role as an economic hero needs to be recognised. During life-changing times like these, as the behavioural economist Richard Shotton has observed...
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Post COVID-19: life and human connection

We’ve hit a worrying and strange moment in the UK Coronavirus crisis, where talk of “green shoots” and lowered infection rates one day is answered by soaring death rates the next.
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Cost, value and how we should plan today’s TV

The cost of TV advertising has become a talking point. This is because the cost of reaching some TV audiences via linear TV has increased...
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Invisibility of queer women in advertising

It seems that the media is okay with female queerness only when it does not stray too far from the accepted aesthetic of femininity
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