The Gulf's marketing ambition is accelerating but commercial terms, pitch processes and buying frameworks filter out mid-sized independents. Migrate's Nick Walsh sets out what needs to change for a healthier agency ecosystem that gives clients real choice

How a company briefs its agency - new or old - will greatly impact the work it receives. So, in the world of web design, what does a good agency brief look like? 

To in-house or not to in-house, that is, apparently, the question everyone in the industry is asking. From our perspective, the answer is simple and straightforward.

This is a data trail that proves that the great resignation is not a media-made-up story. The middle of the industry is missing.

We explore how to not alienate minority communities by ensuring we actually base our thinking on lived experiences, and not our gut, Google and guesswork.

We’ve all read enough about in-housing now to know that as well as the copious positives, there are also a few pretty tough negative elements to contend with. 

Advertising will never be properly representative of the communities it is trying to reach until every single element of the process is re-analysed and reassessed.

Most of the UK lives outside London, but most of adland is in London. This can skew understanding of normal life, says Cravens’ Mark Hadfield.

Looking back over the dramatic transformation that programmatic advertising has brought to the wider advertising community, here's what we could have done differently.

Sadly, even today, when you brief a lot of agencies, what you get back is a 30-second script. Not an idea. A script which is, in time, forcefully re-shaped, re-sized, blown up or cut down to fit whatever hole the media plan requires.