brands

Kindness, empathy... and a long, hard look at ourselves

We now expect that kindness to be reflected back at us by the businesses and brands we invite into our lives.
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How to create the best brand experiences

In categories where many brands are essentially selling the same product or service, the only ostensible difference is the experience.
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Ramadan 2021

How people in MENA are planning on living and celebrating Ramadan this year
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Does marketing have an empathy problem?

​Good marketing has always had its finger on the pulse of what the people want and has worked hard to put this at the heart of the business.
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More than two sides to an argument

Is it possible to build and shape a better world, with greater empathy and human connection?
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Fewer, Bigger, Better

If businesses are to regroup and eventually thrive, then they are going to need to focus.
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Starcom's look ahead to what 2021 might hold...

In a year that is to set be unpredictable, Starcom outlines the key tensions consumers will be facing, in latest insight report.
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Challenger brands to watch in 2021

In a world increasingly dominated by a handful of Behemoth tech companies, we see increased alliance between smaller brands
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The backdrop to this year's Superbowl

This year the Tampa Bay Buccaneers and the Kansas City Chiefs go head-to-head in an event that will evoke deep emotion in both the players and the audience...
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The blood of the workers

There’s been an unpleasant flurry of self-interest that has been around for decades. Oddly Covid has uncovered both the problem and the solution.
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