brands
Kindness, empathy... and a long, hard look at ourselves
We now expect that kindness to be reflected back at us by the businesses and brands we invite into our lives.
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How to create the best brand experiences
In categories where many brands are essentially selling the same product or service, the only ostensible difference is the experience.
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Does marketing have an empathy problem?
Good marketing has always had its finger on the pulse of what the people want and has worked hard to put this at the heart of the business.
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More than two sides to an argument
Is it possible to build and shape a better world, with greater empathy and human connection?
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Fewer, Bigger, Better
If businesses are to regroup and eventually thrive, then they are going to need to focus.
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Starcom's look ahead to what 2021 might hold...
In a year that is to set be unpredictable, Starcom outlines the key tensions consumers will be facing, in latest insight report.
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Challenger brands to watch in 2021
In a world increasingly dominated by a handful of Behemoth tech companies, we see increased alliance between smaller brands
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The backdrop to this year's Superbowl
This year the Tampa Bay Buccaneers and the Kansas City Chiefs go head-to-head in an event that will evoke deep emotion in both the players and the audience...
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The blood of the workers
There’s been an unpleasant flurry of self-interest that has been around for decades. Oddly Covid has uncovered both the problem and the solution.
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