covid-19

Game on! Cultivating a stronger remote workplace culture

The coronavirus pandemic has forced us to re-examine our methods of interaction as how we communicate has moved online. Even after nearly an entire year of disruption...
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The C.R.I.S.I.S model of crisis management

This month Andy Nairn, Founder of Lucky Generals, launches his first book. Go Luck Yourself contains “40 ways for you to stack the odds in your brand’s favour”
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Confident collaboration

In July I wrote a column that highlighted the connection between levels of advertising spend and levels of consumer confidence in the market.
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Will you redesign the way you work?

Here is a safe prediction. Pundits will write lots of books about the Post-Covid world. As a publishing news hook, it is too good to miss. The Financial Times just reviewed four such, which seem premature...
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You need to treat sustainability like your life depends on it

Whether brands know it or not, sustainability is going to be much higher on their agenda in 2021. For the simple reason that following the disasters of 2020...
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What brands are missing about women and COVID-19

COVID-19 has done some interesting things to women’s minds and decision-making. As both a researcher and one tired Mom: I know. Can marketers respond? Of course. But it’s time for them to ask a whole new breed of questions.
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The awkward truths revealed by covid

Covid has accelerated the trends and pressures we have been seeing for years on the traditional agency model and shone a bright light on perceived wisdom.
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Building brands through virtual events in a post-pandemic world

Not only has the Covid-19 pandemic affected our economy, health and personal lives, it has also and continues to, fundamentally challenge the way brands market themselves...
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Why a vision has never been so important in business

What does your business look like “post-Covid”? It’s a recurring, inescapable question right now, and one that goes to the heart of any virtual boardroom.
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Communicating with empathy

Other industries can learn from the healthcare sector, while it, too, is taking lessons from Covid-19, writes Saudi German Hospital’s Rami Zahran
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