The coronavirus pandemic has forced us to re-examine our methods of interaction as how we communicate has moved online. Even after nearly an entire year of disruption...

This month Andy Nairn, Founder of Lucky Generals, launches his first book. Go Luck Yourself contains “40 ways for you to stack the odds in your brand’s favour”

In July I wrote a column that highlighted the connection between levels of advertising spend and levels of consumer confidence in the market.

Here is a safe prediction. Pundits will write lots of books about the Post-Covid world. As a publishing news hook, it is too good to miss. The Financial Times just reviewed four such, which seem premature...

Whether brands know it or not, sustainability is going to be much higher on their agenda in 2021. For the simple reason that following the disasters of 2020...

COVID-19 has done some interesting things to women’s minds and decision-making. As both a researcher and one tired Mom: I know. Can marketers respond? Of course. But it’s time for them to ask a whole new breed of questions.

Covid has accelerated the trends and pressures we have been seeing for years on the traditional agency model and shone a bright light on perceived wisdom.

Not only has the Covid-19 pandemic affected our economy, health and personal lives, it has also and continues to, fundamentally challenge the way brands market themselves...

What does your business look like “post-Covid”? It’s a recurring, inescapable question right now, and one that goes to the heart of any virtual boardroom.

Other industries can learn from the healthcare sector, while it, too, is taking lessons from Covid-19, writes Saudi German Hospital’s Rami Zahran