While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI

This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at...

Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.

Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny.

The importance of data-driven insights for brands to adapt to consumers' evolving situations and foster more meaningful customer relationships.

Debunking three common myths that brands have about community

Paul Robinson, Director Marketing, Europe, Middle East, Africa, Central & Latin America at Jabra, talks about the multiple benefits of direct-to-consumer marketing and sales in...

A day of inspiration, learning, and illumination. UAE Board Member Marwa Kaabour reviews our 2023 Conference

Perceptions of time matter more than time itself. Reducing how much of your customer’s time you’re perceived as wasting should be your CX priority.

Learn how to revolutionise your advertising strategy by keeping it simple and contextual. Paul Wright, Head of Uber Advertising, UK and Ireland, shares how Uber...