On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Effective Use of Insight and Data Highly Commended was Tailoring Loyalty, Turning Data Into the Ultimate Fashion Associate

Giles Lury spoke to best-selling author Cole Nussbaumer Knaflic about her new book “Storytelling with you: plan, create, and deliver a stellar presentation” 

A recent roundtable held by AI marketing company, Datasine, discussed the importance of finding the balance between data and creativity when taking risks in marketing.