DEPT®'s Global Market Sentiment Pulse, produced in partnership with The Marketing Society, draws on a survey of 3,000 consumers and the perspectives of senior marketing leaders from Barclays, British Airways, Diageo, Tesco and more to reveal what people actually want from brands in an age of instability.

Highlights and insights from Navigate: Now and Next 2026 England. Marketing for an AI mediated future. The discussions centred on how AI is changing the customer journey itself, from AI discoverability and the rise of the B2A era to the commercial cost of overlooking multicultural audiences and the breakdown of the brand versus performance divide.

We are delighted to announce the shortlist for The Marketing Society 41 Global Awards. Celebrating marketing driving growth.