We are delighted to announce the shortlist for The Marketing Society 41st Global Awards.
Drum roll please…
For over 40 years, The Marketing Society Awards have celebrated the power of marketing to drive growth, spark innovation and create meaningful change in society.
After a fantastic judging day held at Publicis Groupe UK, where our esteemed group of judges debated and cogitated the vast selection of entries received this year, we can now reveal our eagerly awaited shortlist for The Marketing Society Global Awards 2026.
Congratulations to all those shortlisted and thank you to our team of judges for their dedication to our Awards.
Register your interest in our 2027 Global Awards here.
THE CEREMONY
An evening to celebrate Why Marketing Matters
Celebrate our 41st Global Awards winners at our sparkling ceremony - you won't want to miss it!
Join us at our Awards ceremony on 9 June, where we’ll be revealing the winners of our 41st Global Awards and toasting the creative brilliance of our industry.
So, bring along your teams, your clients and friends for a great The Marketing Society night out and let’s toast another brilliant year together.
THE MARKETING CRAFT AND EXECUTION CATEGORIES
2026 Shortlist
B2B Marketing
🏆EY Studio+ Launch by EY Global, Ogilvy London, Brandpie London, FreudsRankin & EssenceMediacom
🏆From ski resorts to Times Square: How AnalogFolk and Craft helped Perk turn a $1.7 trillion insight into brand fame that delivered pipeline growth by Perk & AnalogFolk
🏆Toolstation Club by Toolstation & The Marketing Lounge Partnership
Brand Communication - Agility
Supported by Thinkbox
🏆 Part of the Family Since 1830 by AGA Rangemaster & Mr. President
🏆Advil Relaunch Breaking category norms with a meaningfully disruptive platform by Haleon, Publicis Le ONE & Elmwood
🏆Bukwud Maple Syrup a Household Staple with Katherine Ryan by Valeo Food Group & Rachel Nevin Communications
🏆How Spreading Joy Made Rowse The Christmas #1 by Valeo Food Group & Ogilvy UK
Brand Communication - Scale
Supported by Thinkbox
🏆Trick or Fanta! How horror icons Made Halloween Crave Fanta by The Coca-Cola Company & Ogilvy UK
🏆The Perfect- Gift by Waitrose, Wonderhood Studios & MGOMD
🏆Putting Walkers back on the Lunch menu by Walkers, PepsiCo, VCCP Group LLP & OMD
Brand Experience Creation
🏆Bud Zero Kings of Zero by ABInBev & Anomaly Toronto
🏆100 Years by McVities & Talon
🏆How Monzo Re-Wrote The Book On Financial Trust by Monzo & BBH
🏆Operation Blue Heat by Takis (Grupo Bimbo) & Quantum
🏆Trick or Fanta! How horror icons Made Halloween Crave Fanta by The Coca-Cola Company & Ogilvy UK
Creative Strategy
🏆DING DONG THE DREAD IS DEAD: How AJ Bell Made Investing Feel Good by AJ Bell
🏆Bring a Book to Life by Amazon & Droga5 London
🏆Pharmacists Everywhere by Boots & VML UK
🏆It takes more than being together, to bring a family together by Center Parcs & Neverland
🏆Get Out There - a new creative strategy that landed big results by easyJet & VCCP ZAG
🏆Selfishness: Transforming vice into virtue by Essity - Cushelle & Publicis London
🏆Becoming the Human Face of Tax: Turning Insight into Action at Scale by HMRC, Unlimited & Pablo
🏆Keep Rising by King Arthur Baking & The Liberty Guild
🏆“You don’t need history, to make history” by Molson Coors & Ogilvy UK
🏆 Finding the cure for Dr Pepper in the weirdest place by The Coca-Cola Company, Pablo London & WPP Media
Customer Engagement & Loyalty
🏆 Design Against the Dull by Canva & Talon
🏆How redefining the rules of engagement reset customer loyalty by Priority from O2 & The Marketing Store
🏆Toolstation Club by Toolstation & The Marketing Lounge Partnership
E-commerce & Retail Marketing
🏆Good food for all of us by Sainsbury's & Ogilvy UK
🏆How Spreading Joy Made Rowse The Christmas #1 by Valeo Foods & Ogilvy UK
Effective Use of Insight & Data
🏆Volume of Insights by Barclays & RAPP
🏆A technology-led journey to data privacy, preference management and revenue measurement by EY Global
🏆How Moxy Hotels turned a hidden strength into the antidote to solo travel loneliness by Marriott Bonvoy, Publicis London & Spark International
Global Marketing Excellence
🏆I / AM DROPS by Aston Martin Aramco Formula One™ Team
🏆Here for the Now. Here for the Next. by HSBC
🏆Building a Scalable Search Growth System by Nivea & Iris
🏆Turning Britain into the real star of the show by VisitBritain & Pablo London
Growth through Innovation & Technology
Supported by MLP
🏆Digital Stamp by An Post
🏆Get Out There - a new creative strategy that landed big results by easyJet & VCCP ZAG
🏆Availability Engine: The Value Of Doing The Obvious by Specsavers, LNER, Halfords & MG OMD
Media Innovation & Effectiveness
🏆Lidl Jacket by Lidl & Droga5 London
🏆Birmingham's Licence to Join In by TV Licensing & RAPP
🏆Member Days: The one worth subscribing to by Uber One, Talon, Grand Visual & Mother
Performance Marketing & Growth
🏆Transforming Social Discovery into Scalable Performance for Key Venues by Merlin Entertainments & Tug Agency
🏆Building a Scalable Search Growth System by Nivea & Iris
Social Marketing
🏆Finding Cheetos' Pashion 4 Fassion by Cheetos / PepsiCo & DEPT®
🏆(Mr) Worldwide adapter by Currys social & iSiteTV
THE BUSINESS AND SOCIAL IMPACT CATEGORIES
2026 Shortlist
Brand Transformation
🏆There is only one Wimbledon by All England Lawn Tennis & Croquet Club (Wimbledon) & VCCP Group LLP
🏆You Belong Here by Capita, for the British Army & Droga5 London
🏆From Free From Alternative to Real Food-Led Growth Brand by Eat Real & Proper Snacks
🏆 From Podcast Network to Cultural Powerhouse by Goalhanger
🏆Advil Relaunch - Building a meaningfully different & superior brand by Haleon, Publicis Le ONE & Elmwood
🏆Good food for all of us by Sainsbury's & Ogilvy UK
🏆Back to Starbucks by Anomaly Global
Holistic Growth Story
🏆From seats to sunbeds: how easyJet holidays unlocked holistic growth for the masterbrand by easyJet holidays, VCCP, Kepler, T&PM, Girl&Bear
🏆 Driving success during and after the pandemic by King Arthur Baking & The Liberty Guild
🏆The Smarter Growth Story by Lebara Mobile, Effective Collective, Double W, Squadron Media, & The Specialist Works
🏆“You don’t need history, to make history” by Molson Coors & Ogilvy UK
🏆Owning the World Darts Championship like never before by Paddy Power
🏆Good food for all of us by Sainsbury's & Ogilvy UK
Marketing For Positive Change
🏆Postback by An Post
🏆FLIPPING THE SCRIPT: How Channel 4 changed the narrative on a ‘doomed’ generation by changing who writes it by Channel 4, OMD Media Blink Productions, 4Creative, 4Studio, 4Skills, 4Schools & Thornhill Community Academy
🏆Octoplus: Turning ‘compliance’ into ‘currency’ for 2.8 million customers by Octopus Energy
🏆The EVEN BIGGER 180 - Raising Awareness and Funds for Prostate Cancer UK by Paddy Power
🏆Making visible an invisible killer; heralding a new standard of health and safety in construction. by UV-U-SEE, Pablo London, LifeJacket Skin Protection & Leo Workwear
Not for Profit Marketing
🏆How “Full-Funnel Funny” Resurrected A Tired Treasure For A New Generation by Comic Relief & Ogilvy UK
🏆Making Hunger Visible - Winter Appeal 2025 by The Felix Project & The Maverick Group
🏆Making visible an invisible killer; heralding a new standard of health and safety in construction. by UV-U-SEE, Pablo London, LifeJacket Skin Protection & Leo Workwear
Successful & Effective Partnerships
Supported by MLP
🏆 Partners in Vorsprung: How Audi (Re)seduced premium buyers through disruptive partnerships by Audi UK & BBH
🏆"Bridging the Digital Divide" by Big Issue and giffgaff
🏆How Friends With Benefits Delivered £29M in Sales by Müller UK&I & VCCP Group LLP
🏆Using Our Platforms for Purpose by Paddy Power & Sky Sports
🏆How redefining the rules of engagement reset customer loyalty for Priority by Priority from O2 & The Marketing Store
LEADERSHIP & TEAMS CATEGORIES
2026 Shortlist
Best Agency Award (Judge's Choice)
Shortlist to be announced soon!
Best Brand Marketing Team
🏆AGA Rangemaster
🏆British Heart Foundation
🏆Bupa Global
🏆Nivea
🏆Paddy Power
Future Marketing Leader 2026
The shortlist will be announced and further details will be shared in due course.
Inspirational Marketing Leader 2026
Supported by Publicis Groupe UK
The shortlist will be announced and further details will be shared in due course.
The Excellence Spotlight Categories
2026 Shortlist
The Campaign of the Year 2025
🏆New Arrivals by London Northwestern Railway & Tribera
🏆The EVEN BIGGER 180 hits the bullseye at the World Darts Championship by Paddy power
🏆Trick or Fanta! How horror icons Made Halloween Crave Fanta by The Coca-Cola Company & Ogilvy UK
🏆The Perfect Gift by Waitrose, Wonderhood Studios & MGOMD
🏆
Judges Choice: Most Inspirational Story
🏆FLIPPING THE SCRIPT: How Channel 4 changed the narrative on a ‘doomed’ generation by changing who writes it by Channel 4
🏆(Mr) Worldwide adapter by Currys social and iSiteTV
🏆How Monzo Re-Wrote The Book On Financial Trust by Monzo, BBH & Freuds
🏆The EVEN BIGGER 180 hits the bullseye at the World Darts Championship by Paddy power
🏆Trick or Fanta! How horror icons Made Halloween Crave Fanta by The Coca-Cola Company & Ogilvy UK
🏆Making visible an invisible killer; heralding a new standard of health and safety in construction. by UV-U-SEE, Pablo London, LifeJacket Skin Protection & Leo Workwear
🏆Turning Britain into the real star of the show by VisitBritain & Pablo London
Judges Choice: Chief Finance Officers Prize
🏆From seats to sunbeds: how easyJet holidays unlocked holistic growth for the masterbrand by easyJet holidays, VCCP, Kepler, T&PM, Girl&Bear
🏆Keep Rising by King Arthur Baking & The Liberty Guild
🏆Building a Scalable Search Growth System by Nivea & Iris
🏆Good food for all of us by Sainsbury's & Ogilvy UK
Grand Prix 2026
This shortlist is announced at the ceremony, and will feature all the winners from our other categories, join us on 9 June to see who will take home the prize.
Premium Partners
Category Partner
Media Partners
Important Information
Shortlist Listings
If you are listed on the shortlist and would like to make changes to the way this listing is shown, please email our Global Head of Marketing and Brand. Please note we take this from the details entered on the entry in the Awards Platform. The information listed in the shortlist is also the information that will be used at the ceremony and on trophy engravings should you win your category.
Publication of Case Studies
Please do note that as per our Terms and Conditions when entering the awards we will publish Winning, Highly Commended and a selection of other papers to our members only section of our website and on selected partner websites.
If there is confidential information in your case study and you have not marked it as such on your entry please ensure you notify our Global Head of Marketing and Brand.
Any papers that have been marked as containing confidential information will be redacted prior to publication or you will be contacted for an alternative version.
