Partners of The Marketing Society, Accenture song reflect on our Awards theme for this year "why marketing matters"

The world has changed - customers expect more, technology is accelerating, and marketing must evolve to keep pace. That means stepping into a new role and supporting this with a new operating model. Katherine Theobald from Accenture Song writes why marketing still matters.

We are delighted to announce the shortlist for The Marketing Society GCC Awards 2025.

We are delighted to announce the shortlist for The 40th Annual The Marketing Society Global Awards.

Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and...