Leo UK's latest PopPulse report looks at the influence of Gen Z and reveals rather than being fragile snowflakes they're the ones providing practical, everyday advice across households helping older generations navigate technology, finances, and modern life.

‘Friendfluence’ is the ultimate futureproofing tool. Peer-led marketing enables brands to keep pace. By building your strategy around people, not platforms, brands ensure their voice stays relevant, authentic and part of the conversation.

A review of the 2025 The Marketing Society New York Changemakers Conference held at Advertising Week NY, from our Partner System1 on marketing that resonates with Gen Z.

The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry. In this candid and...

Assembly spoke to Gen Z employees across the business to hear their own definitions of Purpose and the ways they’d like to see businesses evolving to reflect it.

Applying a circular economy is where the future of our high street lies.

The new generation reveals to us an alternative definition of togetherness that comes from difference and contradictions...

What the new generation of consumers signals for the future of brand purpose (and why so many brands are getting it wrong)

I recently had the pleasure of sharing the stage with Jo McCrostie the Creative Director of Global, The Media and Entertainment Group...

Are you tired of hearing the same cliché as me: The world is changing; customer needs are changing … this is no new news!