The mid-morning sessions at Navigate: Now & Next 2026 explored how brands are adapting to changing consumer behaviour, evolving media ecosystems and the growing influence...

The morning sessions at Navigate: Now & Next 2026 explored some of the biggest shifts reshaping marketing today, from AI driven consumer behaviour and digital...

Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.

To differentiate in an oversaturated landscape dominated by AI tools, marketers should adopt a salmon mindset by swimming upstream from the overcrowded promotion space to focus on the underutilised areas of pricing, product and placement according to Andrei Lordache.