Innovation
Networking without losing your soul
                        Less warm white wine and business cards more setting out to help than to sell. How to catalyse the conversation when networking
                            
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          How AI can help marketers up their game
                        In times of change, it is nothing to fear. It is an opportunity where the cream of the crop rises to the top and I strongly believe AI will see marketers up their professional game.
                            
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          Experian's Eka Vankova on the power of AI & machine learning for product marketing
                        In the latest Shiny New Object Podcast, Eka Vankova, Product Marketing & Proposition Lead at Experian, shares her passion for using AI and machine learning...
                            
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          Data-driven marketing success, the importance of flexibility & ChatGPT as PA
                        Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode...
                            
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          Substack: The Future of Personal Marketing and Brand Sponsorship
                        Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode...
                            
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          Six ways to lead a business renaissance
                        The Marketing Society Changemakers Ignite conference covered topics spanning the arts, AI and career planning – bringing everything back to the challenges we’re facing as a profession.
                            
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          Travel 2.0: We’ve returned to the skies…now what?
                        While the travel industry is greeted with sentiments of positive recovery, there is, however, a small catch. Fuelled by the pandemic and the digital acceleration that came along with it, there has been a dramatic shift in travellers’ expectations.
                            
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          The Round Up: Thinkbox research 2022
                        From the most comprehensive look at BVOD advertising yet to our deep dive into the world of attention research to find out whether measurement is on the right track. ‘The Round Up’ brings together all of Thinkbox’s research studies from the last year in one place.
                            
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          Learn How to Make It in Marketing
                        After interviewing the best and brightest minds in the industry during hundreds of episodes of the Shiny New Object Podcast, Automated Creative have put together an essential guide to succeeding in marketing for newcomers.
                            
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          Breaking down silos between digital and traditional media with Google's Ben Wise
                        In this special 200th episode of the Shiny New Object Podcast, Google Canada's Ben Wise shares his insights into successful marketing innovation. He explains why...
                            
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