Leadership

The Whole Marketer Ep106 - Strategic Thinking with guest Zoe Scaman

Episode #106. The technical skill explored in this episode is strategic thinking - a fundamental skill for marketers to gain clarity on long-term choices and...

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Boosting Q4 & beyond creative effectiveness

On this one-off episode of the Shiny New Object podcast, Tom Ollerton interviews Automated Creative's Amy Wright (Global Head of Creative Strategy) and Dan Moseley...

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The magnificent 7 power skills you need to win with AI: Episode 3

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced...

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Sports News Upload - The peculiar story behind Man Utd's new shirt deal - Unofficial Partner Podcast

Manchester United's famous red shirt is a prime piece of sporting real estate. So why is TeamViewer ending its deal early? What do you buy...

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In Conversation With: Syl Saller on NED and portfolio roles

In our latest "In Conversation with" series, Head of Content and Communications Rachel Letham speaks with the President of The Marketing Society and former Chief Marketing...

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21st Century Marketing Leadership

Since closing my last company & becoming a solo operator one of the best things I’ve noticed is that once your days are no longer filled with endless meetings you have a lot more time to do interesting things with interesting people.

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The Whole Marketer Ep105 - Decision Science with guest Phil Barden

Episode #105. The technical topic in this episode is decision science and the role it plays in today’s consumer buying behaviour. Decision Science combines the...

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How technology tamed the killer creative 

In this article Chris highlights the current golden age of creativity, emphasising that creativity is not about commerce but about making the invisible visible and producing original ideas.

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Servant leadership for marketing excellence

Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, believes in servant leadership to support successful teams. On the latest Shiny New Object podcast, he...

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The Whole Marketer Ep104 - Marketing Leader's Code with guest Gareth Helm

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.   Abby’s guest in this episode...

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