Leadership

The Whole Marketer Ep96 - Dealing with difficult conversations with guest Ann-Marie Barlow

Episode #96. ‘Dealing with difficult conversations’ is the personal understanding topic covered in this episode.  As marketers, communication and collaboration is absolutely fundamental but from...
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Navigating modern marketing chaos with Therabody CMO John Solomon

If you take the time to read the environment, today's global chaos and constant change can throw out lots of opportunities for great marketing. John...
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Can Marketing Save the Planet Ep 52: Part 2 - Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 2)

“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need to adapt and look at...
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The Whole Marketer Ep95 - Marketing Leadership with guest Pete Markey

Episode #95.  This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots.  Since Pete last spoke to Abby in Season 1 almost two...
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The Whole Marketer Ep94 - Brands with guest Daryl Fielding

Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create...
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The Whole Marketer Ep93 - Neuromarketing with guest Katie Hart

Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing.  Neuromarketing is the scientific study of the brain and nervous system (neuroscience)...
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Driving the bottom line & making gaming work for Mastercard

Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, found a new way to extract value from the brand's loyalty points scheme...
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Moneyball marketing with OPPO's Head of Digital Marketing, Europe, JJ Foan

What does Brad Pitt's character in Moneyball have to teach a digital marketing manager? How to increase reach and build growth by looking at undervalued...
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Can Marketing Save the Planet - Ep 52: Marketing, mindset shifts and the pursuit of a Purpose Upgrade, with Paul Skinner (Part 1)

“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we need in pursuit...
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How to avoid Pride washing and promote natural & intuitive ads for LGBTQ community

How many brands know what they're really doing when showing pride? Daniel Peach, Head of Digital Acceleration Programmes, EMEA Go to Market Strategy at Google...
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