The path from senior marketing roles to non-executive director positions isn't simply a career progression, it's a strategic pivot that requires new skills, networks and ways of thinking.
Chris Macleod, Chair of Global Fellows, shares his tips for anyone looking to make the transition, explaining that while it's essentially like any other job hunt, there are key differences that must be recognised and addressed. These roles are likely to be far more strategic, less functional, with greater focus on governance, risk and reporting, which requires developing different skills and cultivating a new set of contacts and sources of opportunities.
- Background work is important: Understand what NED/Trustee/advisory work entails. It's different to executive work - is it right for you?
- Have a clear proposition; Why are doing this? What are you offering? Why me? Think carefully about the impact - status and profile (if these are important) and personal finances
Marketing experience may (or may not) be relevant: You need to present yourself as a potential NED, not as a CMO. You will need to demonstrate knowledge of current governance and reporting requirements. - Good preparation is vital: Your CV should reflect NED requirements and responsibilities; your online profile should do the same and reflect your proposition.
While marketing experience may well be relevant, you need to present yourself as a potential NED, not as a CMO.
- Seek advice, particularly from current NEDs/Trustees/Advisors: Make sure your proposition is honed and your support material, like CV and online profile, are aligned behind it
- Reach beyond your existing networks: Consider different professional groups and head-hunters. Think about who you know and how to extend your contact base
- Get preparatory experience in similar roles: Look at gaining experience as a trustee, advisory, as volunteer
- Check out online job sources and preparatory courses: Do your research. Do they make sense for you and your circumstances?
It can often take a while for the right positions to appear so be patient and determined! And while the transition may be a little challenging and require patience, approaching it strategically and systematically will lead to hugely rewarding opportunities to utilise your hard earned leadership expertise in new and meaningful ways.
This piece was written following The Marketing Society Fellows-led event Life on the Outside: Connections and Conversations with Annabel Venner and Martin Glenn in 2023 which explored on NED, Trustee, and portfolio roles and was authored by Chris Macleod, Chair of Global Fellows.
