Leadership

Want growth? Build a customer-centric operating model

While 85% of the C-suite say transformation is essential, they are less certain about whether they are taking the right steps. EY share Four key actions CMOs can take.
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Going back to marketing basics with Bajaj Auto's Dipta Chaudhuri

Although we have so many tools and technologies at our disposal, old-fashioned brainstorming and bouncing ideas off people can still be the best way to...
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The Marketing Society New Board Members 2023

The Marketing Society have appointed four new board members, empowering the next wave of brave leadership.
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The Whole Marketer Ep83 - Purpose for organisations with guest Paul Skinner

Episode #83. ‘Purpose for organisations’ is the holistic skill for marketers explored in this episode. Purpose is the reason for a brand or organisation to...
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The Whole Marketer Ep82 - Promotional Marketing with guest Andrew Rae

Episode #82. Today’s episode is a technical skill - Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing transaction, often at...
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Moving marketing towards "business to human"

Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax and Accounting, talks to us about the importance of considering the end consumer who receives marketing...
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Creativity for breakthrough growth with Lynne Deason & Richard McLeod

The power of brand communications and creativity to drive breakthrough growth. Host, Annabel Venner is joined by Lynne Deason and Richard McLeod from Kantar to...
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The Whole Marketer Ep80 - Marketing competencies with guest Raj Kumar

Episode #80. Marketing competencies is the topic featured in this episode; a topic we’ve covered previously but we believe it’s important to hear different perspectives...
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The Whole Marketer Ep79 - Life by design with guest Jodie Cook

Episode #79. ‘Life by design’ is this episode’s personal understanding topic for marketers and entrepreneurs. For Abby, life by design means actively making choices on...
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The Whole Marketer Ep78 - Social legacy with guest Emily Chang

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life. Social legacy is...
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