Leadership

The Whole Marketer Ep125 - Burnout with guest Alan Trice

Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through burnout...

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CPG Marketing & Retail Media

On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience insights and...

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The Role of Behavioural Science in Nudging towards Behaviour Change, with Behavioural Scientist, and Author, Patrick Fagan

We’re only consciously aware of 0.0004% of everything around us at once…read that again! Fake news, real news, social media, pickup artists. With all the...

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UNOFFICIAL PARTNER - The Buy Side - UBS, MercedesF1 and inheriting Roger Federer

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Today's guest is Anneliese Mesilati, Head of...

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Marketing practices that lead to global success

Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.

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Episode 2: The power of entrepreneurial thinking for brands: Lucky Saint

This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever...

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Proving the return on marketing investment

On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as...

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The Whole Marketer Ep123 - Empowerment with guest Ellie Norman

Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of...

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Marketing magic with creative & media optimisation

Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation for...

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Future Leaders with Paul Menzies

Having worked with C&C group in the past, I knew this session with Paul, Stuart and Hazel from the Tennent’s team would be an incredible insight and opportunity for Future Leaders, and it certainly delivered.

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