At The Marketing Society’s Dubai anniversary, Christina Peyton shares insights from Sophie Devonshire, Mark Ritson and Amina Taher, reminding marketers to slow down and get the basics right. Start with diagnosis and strategy, build emotional memory, take pricing seriously, and use AI to support strong thinking, not replace it.

We brought our flagship Annual Lecture to the GCC for the very first time in 2026, marking a landmark moment for The Marketing Society in...