We brought our flagship Annual Lecture to the GCC for the very first time in 2026, marking a landmark moment for The Marketing Society in the region.
For this special UAE edition, we were honoured to welcome one of the industry’s most respected and provocative voices, Mark Ritson.
In this candid and wide ranging conversation, Mark shares hard won lessons from a career spanning academia, consulting and some of the world’s most iconic brands. True to his sharp insight and straight talking style, he reflects on the realities of marketing at the highest level, the pressures, the misconceptions and the commercial truths, and what it really takes to be an effective marketing leader today.
From defining what makes a truly great CMO, to confronting the common pitfalls that hold marketers back, Mark offers practical wisdom, honest reflection and a clear eyed view of the discipline we all care about.
Watch the full recording to hear Mark Ritson’s candid take on building brands that endure.
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