Global research by The Trade Desk has revealed compelling insights into how technology and media consumption are reshaping Ramadan traditions across the Middle East,

How people in MENA are planning on living and celebrating Ramadan this year

My LinkedIn feed this week has been full of posts about the recent brutal racist attacks on the black community in America.

Rather than slowing down as is common belief, several industries peak during Ramadan, including beauty and entertainment

First Published in 2018: Is Ramadan on the marketing calendar of your brand? If not, it should be because Islam is the world’s fastest-growing religion.

The 'Super Bowl' month in the Middle East Advertising Industry.

Creative Culture explore four adverts which succeeded in the Saudi market.

Did you know that fashion and beauty content on YouTube spikes during Ramadan?

First Published in 2016:

Saudi Arabia is changing both economically and socially, writes Stephen Hillebrand, chief executive of Kantar Consumer Insights MENA.