As AI transforms the way consumers discover, evaluate and purchase products, brands must rethink how they show up online. This session explored the growing influence of AI on shopping behaviour and what marketers need to do to remain visible and relevant in an increasingly AI-driven marketplace.

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Growth through Innovation & Technology - Supported by Marketing Lounge Partnership - Get Out There - a new creative strategy that landed big results by easyJet & VCCP ZAG

Heritage brands face a unique challenge: balancing innovation with the authenticity and trust that have been built over decades. This article explores how established brands can evolve, remain relevant, and thrive in an increasingly AI-driven and fast-changing world.

Five sessions at Navigate: Now and Next 2026 Singapore delivered the same uncomfortable conclusion from five different angles: the bottleneck in marketing is no longer technology. It is us.

The discussion explored how marketing effectiveness is being weakened by short-term optimisation, fragmented measurement, and over-reliance on AI-driven efficiency, while reinforcing the need for stronger brand building, long-term thinking, and clearer strategic discipline.

A reflection from Navigate: Now and Next (Hong Kong), shaped both behind the scenes and on stage. Drawing on planning discussions and the event itself, this piece explores where marketers are converging on what matters most - from AI and trust to the balance between brand and performance.

An event takeaway from Navigate: Now & Next 2026 Singapore, exploring why the biggest marketing challenge of the AI era is not the technology itself, but how marketing functions are designed to use it

Most marketing agencies have AI now, as well as every freelancer and every graduate. And that means AI capability is no longer impressive: it’s the bare minimum.

A review of the Connections & Conversations Balancing Tech & Touch Workshop in Singapore which revealed how tech should serve as a tool to enhance (not replace) the human qualities of empathy, storytelling and playful collaboration.

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Highly Commended was Audi Match, How we helped prospective car buyers find their perfect Partner