Highlights and insights from Navigate: Now and Next 2026 Dubai. Building AI capability, not renting it. The discussions centred on listening before creating, with social intelligence, agentic operating systems and brand memory identified as the foundation no tool alone can replace. The emphasis was on personalisation over averaging, premium environments outperforming generic reach, and the traditional funnel giving way to single-moment, creator-led journeys, with marketing success increasingly dependent on judgement and structure rather than the technology itself.

A new report by The Marketing Society in partnership with The Trade Desk and Campaign Middle East reveals how brands and business's should adapt their strategies during the Holy Month of Ramadan.

A new report by The Trade Desk reveals two thirds of Southeast Asians have ad fatigue, as a result of disconnected strategies but an omnichannel approach will build the connections that drive growth.

This annual celebration honoured the most exceptional campaigns of the year, bringing together the brightest minds in the industry for an inspiring evening of recognition, insight, and celebration.

We are delighted to partner with global advertising technology leader The Trade Desk on an important new report exploring the evolving priorities and collective perspectives on marketing innovation.

Global research by The Trade Desk has revealed compelling insights into how technology and media consumption are reshaping Ramadan traditions across the Middle East,