This is the story of what happens when you decide to tackle taboos in a category. Or, as some haters called it: “This is what happens when whores and pimps become marketers and advertisers”*.

In 2016, Absolut faced a challenge. Craft vodka was stealing share in its biggest markets and as a result, distrust of ‘big vodka’ had started to grow.

At John Lewis & Partners, an employee is not just an employee – they are a co-owner of the business. To reflect this importance, in September 2018 we embarked upon a rebrand and changed from ‘John Lewis’ to ‘John Lewis & Partners’.

In October 2018, easyJet launched Look&Book: the world’s first-ever photo-based flight search functionality.

Toyota AYGO: Telling More Personal Campaign Stories On The Fly

Nationwide’s commitment to diversity in its Voices campaign has defied category conventions and got people talking.

Since its founding in late 2015, Syft has sought to drive up standards for employers and jobseekers.

Management summary

In an age of growing grassroots activism, many people feel that action happens on the street, not behind the closed doors of the United Nations. For a body set up to be the collective voice of the people, this was a problem.

There are few health checks women hate more than the dreaded smear test.