This is the story of how Toyota took a deep breath and handed over control of the Toyota AYGO campaign to four drag queens and as a result achieved two of the AYGO’s best quarters ever.

Insurance companies make money by minimising their exposure to risk. Maybe no surprise, then, that it’s not exactly a category that’s associated with the most daring advertising and brand communications either. But in creating the Cyber

Embraer predict that world demand for 70-130 seat segment of commercial airplanes will reach 6,400 new jets in the next 20 years, with a value of $300 bn. Despite being the leading airplane manufacturer in the segment, Embraer faced

When Dimension Data became the Official Technology Partner at the Tour de France in 2015, it was our first major brand sponsorship investment.

Accenture and Brand Learning's new research: learn why 17% of CMOs are seen as hyper-relevant

A snapshot of the year ahead and the most compelling trends to keep on the radar

Let's take a look into the final three shortlisted entries from our Excellence Awards' Not For Profit Marketing category.

The standard black tea market is a tough place to create switching and growth

parodontax (Corsodyl in the UK) is a brand specializing in gum disease;

In October 2017, two of the UK and Ireland’s leading travel brands, Thomson and Falcon,