Case studies

2018 commended, O2, employee engagement - case study

At O2 we believe that doing good is good for business.
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2018 commended, Monkey Shoulder, long term excellence - case study

Monkey Shoulder. Yes, it’s Blended Scotch Whisky. No, it’s not your run- of-the-mill dram.
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2018 commended, Girlguiding, not for profit - case study

There were over 70,000 girls on the waiting list to join Girlguiding, who were missing out because there weren’t enough volunteers.
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2018 commended, HSBC, B2B - case study

The Belt and Road Initiative (BRI) is possibly the greatest business opportunity of the 21st century
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2018 commended, Hostelworld, branded content - case study

As the only hostel specialist, Hostelworld needed to sell this form of accommodation to young travellers.
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2018 winner, Bodyform, GRAND PRIX/purpose driven/marketing comms - case study

When we launched our campaign #bloodnormal in October 2017, we knew we would get some hateful reactions. But you don’t break taboos without triggering visceral negativity. Otherwise, it wouldn’t be a taboo.
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2018 commended, Dominos, branded content - case study

New Year’s Day (NYD) is the most important day of the year for takeaways.
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2018 commended, BT Sport Business, B2B - case study

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.
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2018 commended, Bayer Aspirin, best outside UK - case study

In the US, somebody suffers a heart attack every 42 seconds
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