Management summary

In an age of growing grassroots activism, many people feel that action happens on the street, not behind the closed doors of the United Nations. For a body set up to be the collective voice of the people, this was a problem.

There are few health checks women hate more than the dreaded smear test.

Everyone knows that in retail, Christmas is the most important trading period of the year.

For many years, consumers who wanted to get their hands on the latest tech were often locked into rigid contracts by the industry.

In this paper, we explore the creative journey that led to the most successful social media campaign from Mars Inc. worldwide: M&M’s Mix.

A year and a half ago we launched the new Domino’s brand platform, The Official Food of Everything. Being the bestplaced pizza brand and all, we would lay claim to pretty much every event, moment, or thing the world has to offer.

This is a story of turning a problem into an advantage. A number of high-pro le sporting events collided in the Summer of 2018 – the FIFA World Cup, Formula 1, the US Open Championships and, of course, the Wimbledon Championships.

This is a true story of bravery.

In March 2015 inside a Café Nero in Fulham, Garry Dods shared his vision on a few A4 sheets of paper successfully converting his first fearless team member.