This paper is about breaking conventions. The conventions of the agency model, the conventions of branding

When did you last think about your own death? Or what will happen to your body after you go?

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new generation of digital-native kids.

KFC’s Dirty Louisiana burger was an indulgent beast.

This is the story of how a proposition and communcation idea born of a simple, untapped insight

As one of Britain’s largest car insurers, Direct Line believes it has a responsibility not just to its customers, but to wider society.

Searching for insurance is a bore. You don’t care who the provider is – they’re all the same, aren’t they?

It’s 2017 and, across Europe, Toyota’s hybrid moment has surely come.

Suzuki cars operates in an extremely competitive market.

How do you talk to people who don’t want to hear from you? At precisely the moment when they least want your message?