Case studies
2018 winner, National Safety Council, brand activation - case study
In 2016, the National Safety Council (NSC) had almost no awareness in the US.
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2018 winner, TfL, partnering for good - case study
The issue of sexual harassment has exploded into the world’s consciousness in the light of the Harvey Weinstein allegations.
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2018 winner, McDonald's, long term excellence - case study
Beaks and feet in McNuggets.
Deformed cows in burgers.
Plastic eggs in the McMuffin.
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2018 winner, Karma Group - selling on a shoestring - case study
Karma Group is a privately owned company operating 29 luxury resorts across 4 continents
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2018 winner, IAG Cargo, building customer relationships - case study
Ever wondered why you can only take one or two suitcases abroad?
One word: cargo.
The entire world depends on airplanes to move cargo beneath the feet of passengers.
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2018 winner, Godiva, brand extension - case study
This is the story of how Godiva, a niche brand in the UK, looked beyond their traditional chocolate boutique stores and exploded into everyday luxury – into supermarkets.
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2018 winner, EY, B2B - case study
In 2015 EY needed a step change to achieve its global ambition to grow in an increasingly disruptive environment. Building a strong, distinctive brand was a critical enabler.
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2018 winner, Dimension Data, partnering for good - case study
Rhino poaching has reached crisis proportions in South Africa: one rhino gets poached every eight hours, and if this rate of poaching continues, the rhino could be non-existent by 2025.
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2018 winner, Currys PC World, employee engagement - case study
CurrysPC World is the last survivor on the high street in the world of consumer electronics. It’s an industry which moves fast. Operating systems update;innovation cycles shorten and better connectivity changes capabilities.
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2018 winner, Boxt, new brand - case study
The disruptive model of digital disintermediation is being applied to the delivery of products and services in many industries, and start-up BOXT wanted to use its potential to revolutionise home heating.
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