Case studies

Excellence Awards 2018: entry inspiration

Be inspired by the crème de la crème of marketing
Read Now

2017 winner, Knorr, global brand - case study

Millennials weren’t buying into ‘Big Food’.
Read Now

2017 winner: Hammerson Gift Cards, marketing on a shoestring - case study

Nine of Hammerson’s ten UK shopping centres are united under one Gift Card scheme, which has been running since 2008.
Read Now

2017 winner: Ikea, marketing communications - case study

At face value IKEA is a household name, popular within culture, and with a long record of creative marketing
Read Now

2017 highly commended: TSB, purpose driven - case study

‘Purpose’ is an idea whose time has come. It should come as no surpris
Read Now

2017 highly commended: Sainsbury's, marketing communicatons - case study

2016 marked the fourth year of Christmas is for Sharing for Sainsbury’s.
Read Now

2017 winner: The National Art Pass, long-term excellence - case study

The Art Fund charity was established in 1903 and has remained dedicated to its mission of securing works of art for the nation ever since.
Read Now

2017 winner: HCL Technologies - case study

The $7 Billion Global IT services company comprised of 100000+ Ideapreneurs across 31 countries, which adds tens of thousands to its ranks annually has a falling image as a career destination amongst Indian millennials on college campuses- the tal
Read Now

2017 highly commended: Kronenbourg 1664 - case study

In 2012 Kronenbourg 1664’s fortunes were not looking good. Sadly, this wasn’t new.
Read Now

2017 Winner: O2, Case Study

This is the story of how O2 showed that second-hand mobile phone customers don’t need to be second-class citizens – all while driving first-class business results.
Read Now