Case studies
Excellence Awards 2018: entry inspiration
Be inspired by the crème de la crème of marketing
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2017 winner: Hammerson Gift Cards, marketing on a shoestring - case study
Nine of Hammerson’s ten UK shopping centres are united under one Gift Card scheme, which has been running since 2008.
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2017 winner: Ikea, marketing communications - case study
At face value IKEA is a household name, popular within culture, and with a long record of creative marketing
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2017 highly commended: TSB, purpose driven - case study
‘Purpose’ is an idea whose time has come. It should come as no surpris
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2017 highly commended: Sainsbury's, marketing communicatons - case study
2016 marked the fourth year of Christmas is for Sharing for Sainsbury’s.
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2017 winner: The National Art Pass, long-term excellence - case study
The Art Fund charity was established in 1903 and has remained dedicated to its mission of securing works of art for the nation ever since.
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2017 winner: HCL Technologies - case study
The $7 Billion Global IT services company comprised of 100000+ Ideapreneurs across 31 countries, which adds tens of thousands to its ranks annually has a falling image as a career destination amongst Indian millennials on college campuses- the tal
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2017 highly commended: Kronenbourg 1664 - case study
In 2012 Kronenbourg 1664’s fortunes were not looking good. Sadly, this wasn’t new.
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2017 Winner: O2, Case Study
This is the story of how O2 showed that second-hand mobile phone customers don’t need to be second-class citizens – all while driving first-class business results.
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