Case studies

2016 winner: Sport England, Not for Profit - case study

In just one year, This Girl Can has inspired 2.8 million women to do more exercise, but its impact doesn’t stop there.
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E-commerce: when one size does not fit all

The unrelenting evolution of e-commerce continues to push unprecedented change for the retail industry, not least presenting an obvious growth opportunity for retailers looking to expand into foreign markets.
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2016 commended: Aviva, Cause Related - case study

In 2014, Aviva wanted to do something a bit different for their UK Corporate Responsibility.
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2016 highly commended: Thunderhead, B2B - case study

We’re Thunderhead, a cloud-based tech company, with a revolutionary customer engagement product. You may have heard of us, but maybe you haven’t… yet.
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2016 winner: Extra Gum, Outside the UK - case study

Extra was experiencing pervasive and steady declines.
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2016 winner: Sensodyne, Grand Prix/Long Term Marketing Excellence - case study

This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne.
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2016 winner: Pot Noodle, Revitalisation - case study

Pot Noodle’s association with 1990s ‘slacker’ culture had always made it the choice of the lazy and the indolent, but today’s 16-24 year-olds no longer identified with that lifestyle.They were driven, ambitious and determined to succeed.
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2016 winner: Vitality, New Brand - case study

Energising insurance: How the launch of Vitality Health Insurance inadvertently ‘sparked a mad dash for dachshunds’.
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2016 winner: John Lewis Insurance, Brand Extension - case study

In 2013, the strength of the John Lewis brand was at an all time high.
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2016 highly commended: Absolut, Branded Content - case study

Absolut explored the intersection between digital and real worlds, creating a simple, addictive game. The more you play the more you discover.
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