Pot Noodle was becoming a cultural pariah and as a result, its sales and market share were dropping. Something radical had to be done.

How does a gardening chain achieve success in an increasingly saturated marketplace?

In 2013, Direct Line Group was a company in dire straits. The‘come direct’ approach had lost its pulling power...

What do you get if you combine a marine engineering company with a cutting-edge digital marketing strategy?

In the build up to the 2015 general election, the Commission’s data indicated that 7.5 million British citizens were not correctly registered to vote.

At the start of 2013, the M&S Food Marketing Team found themselves faced with a plethora of external and internal challenges...

Who would want to be associated with periods?   A great idea proved that you can make a feminine hygiene brand more popular.

In Q3 2013 O2 launched our 4G network, 12 months behind the market leading network EE.

There are countless papers on O2 that have charted an 8-year history from troubled BT Cellnet right through to successful rebirth and market dominance.   However by the end of 2011, O2 had only just begun to real

The UK National Lottery's purpose remains, to generate money for good causes – funding people and projects...