The $7 Billion Global IT services company comprised of 100000+ Ideapreneurs across 31 countries, which adds tens of thousands to its ranks annually has a falling image as a career destination amongst Indian millennials on college campuses- the tal

In 2012 Kronenbourg 1664’s fortunes were not looking good. Sadly, this wasn’t new.

This is the story of how O2 showed that second-hand mobile phone customers don’t need to be second-class citizens – all while driving first-class business results.

Advanced are looking to consolidate and grow their position as the UK’s third largest solutions provider, and have recently undergone a re-brand to both elevate perception and provide a platform from which to challenge the market leaders.

Despite living in an Olympic-mad sporting powerhouse, almost half of us fail to meet medical guidelines on physical activity

The problem: fading brand relevance was dragging down sales 97% of households in the UK use detergent

In 2013, Direct Line Group became a stand-alone company, Having started its disinvestment from the Royal Bank of Scotland (RBS) through an initial public offering (IPO) in October 2012.

This paper tells the story of how, from 2012-2015, John Lewis created a series of Christmas campaigns

The ivory trade is worth $10 billion/year, ranking alongside drugs, arms and human trafficking

In 2013 Britvic set out its 2020 vision to create 3 $1bn brands (retail). Historically the company had been a successful bottler for PepsiCo brands with 85% of sales in GB.