Case studies

2016 winner: Vitality, New Brand - case study

Energising insurance: How the launch of Vitality Health Insurance inadvertently ‘sparked a mad dash for dachshunds’.
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2016 winner: John Lewis Insurance, Brand Extension - case study

In 2013, the strength of the John Lewis brand was at an all time high.
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2016 highly commended: Absolut, Branded Content - case study

Absolut explored the intersection between digital and real worlds, creating a simple, addictive game. The more you play the more you discover.
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2016 highly commended: Pot Noodle, Customer Insight - case study

Pot Noodle was becoming a cultural pariah and as a result, its sales and market share were dropping. Something radical had to be done.
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2016 commended: Wyevale Garden Centres, Relationships - case study

How does a gardening chain achieve success in an increasingly saturated marketplace?
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2016 winner: Direct Line, Customer Insight - case study

In 2013, Direct Line Group was a company in dire straits. The‘come direct’ approach had lost its pulling power...
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2016 highly commended: Trelleborg, Long Term Marketing Excellence - case study

What do you get if you combine a marine engineering company with a cutting-edge digital marketing strategy?
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2016 winner - The Electoral Commission, Marketing Comms - case study

In the build up to the 2015 general election, the Commission’s data indicated that 7.5 million British citizens were not correctly registered to vote.
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2016 winner: M&S, Building Marketing Capabilities - case study

At the start of 2013, the M&S Food Marketing Team found themselves faced with a plethora of external and internal challenges...
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2016 winner: P&G, Global Marketing - case study

Who would want to be associated with periods?   A great idea proved that you can make a feminine hygiene brand more popular.
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