Case studies

Excellence Awards 2016: Meet the judges

This year, our panel of judges is stronger than ever, with O2 CEO, Ronan Dunne our chair, plus new additions such as Disney's Anna Hill and Tesco's Toby Horry.
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2015 highly commended: Muller Dairy UK, Building Marketing Capabilities - case study

From no training for its marketing team to the creation of a Muller Marketing Academy now rolled out globally.
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Be the gryphon

What point have organisations reached on their digital business transformation journeys, and what is possible?
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2015 highly commended: British Army, Not-For-Profit Marketing - case study

In the late 2013 the Army recruiting environment was extremely tough: negative publicity surrounding Army redundancies...
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2015 winner: Sainsbury's, Cause Related Marketing - case study

The market was unprecedentedly tough - falling food prices coupled with an ongoing price war between the large retailers.
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2015 winner: BBC Worldwide, Brand Activation - case study

This is a story about an unlikely hero. In a world where superheroes come mostly dressed in lycra, shooting webs...
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2015 winner: Hotel Jen, Best Outside the UK - case study

Traders Hotels was part of the highly competitive mid-range hospitality sector currently dominated...
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2015 highly commended: Google, Customer Insight - case study

Google published real-time stories from the search trends of competing nations, revealing the quirks...
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2015 highly commended: THE OUTNET, Marketing on a Shoestring - case study

THE OUTNET gained a following with its curation of previous season’s fashions at a discount.
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2015 winner: TSB, New Brand - case study

Anyone who has ever sat in focus groups or seen research on trust and brands will know...
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