Case studies

2015 highly commended: KFC, Brand Extension

Since launching in the UK, KFC has become famous around the world for its Southern fried chicken coated in its secret recipe of eleven herbs and spices.
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2015 winner: Wagamama, Marketing on a Shoestring - case study

“Good food should satisfy all the senses, it should open mouths and open minds”
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2015 winner: Three, Building Customer Relationships - Case Study

By 2014, Three had grown to over 9m customers to claim 12% share of the mobile phone market...
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2015 winner: First Great Western, Effective Communications - case study

The winter of 2013/14 saw the worst ever weather in the South West of England. First Great Western had to suspend or cancel...
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2015 winner: Trelleborg Marine Systems, Best B2B Marketing

Trelleborg Marine Systems (Trelleborg) is an engineering company that designs, manufactures and...
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2015 winner: EDF Energy, Grand Prix/Brand Revitalisation - Case Study

The outlook looked bleak. EDF Energy’s supply business was losing almost £200m/year and shrinking...
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2015 winner: Macmillan, Long Term - case study

In 2010, the number of people living with cancer was 2 million. And that figure was predicted to double by 2030.
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2015 winner: O2, Sustainable Consumption - case study

O2 are very proud of their 24million customers and their connectivity that helps bring their technology to life.
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2015 winner: Premier Inn, Employee Engagement - case study

17,000 team members, a 74% employee engagement score and fantastic business performance.
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2015 highly commended: Coleman's, Customer Insight - case study

Colman’s has been a strong British jewel for 200 years. In 2013 however, its leadership position was under threat. Penetration in core product areas (especially Dry Core Casserole sauces) had been in long-term decline, with consumers leaving the category or trading down. Instead of dwelling on our past, we seized our 200-year anniversary as a chance to secure our leading place in Britain’s future.
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