In early 2014, against the backdrop of a stagnant market, Robinsons launched SQUASH’D – a super-concentrated squash...

In order to unite a global organisation they had to encourage local SCA Femcare brand managers to adopt...

The NSPCC was determined to close a legal loophole that could have perpetrators free from prosecution...

The Economist’s iconic poster work of the past two decades cemented its reputation as the house publication of a corporate elite. It was clever and flattered its readers’ intelligence.

In 2010, Unilever CEO Paul Polman introduced the Unilever Sustainable Living Plan, declaring ‘embedding sustainability into our business is a top priority’.

Christmas 2014, some may say the most brutal grocery retail battle for over a decade. For Sainsbury’s, delivering incremental revenue growth from new areas beyond grocery would be vital. And with an unlikely - yet spectacular - performance in novelty knitwear, they managed to do just that.

Critical to the commercial success of BT Sport was the need to break into the pubs and clubs market, who unlike consumers had to pay for the service. 

This awards entry tells the story of British Gas’ journey to take charge of the UK connected homes market, launching a new brand called Hive, by British Gas.

As market leader of edible cat treats in the USA, it is imperative that Mars’ Temptations relentlessly grow the category (no mean feat we’ll think you’ll agree).

In 2011, the outlook for banks was bleak, fuelled by the fall-out from the financial crisis. Santander needed to breakthrough and challenge the power of the big four.