Case studies
2014 winner: John Lewis, Brand Activation - case study
This paper tells the story of the 2013 John Lewis Christmas Campaign. Around a single creative theme – give someone a Christmas they’ll never forget – was created a wealth of brand activation.
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2014 winner: ASOS, Social Media - case study
An innovative series of live Twitter games to entertain their followers; driving advocacy and awareness of their products and brand.
Pushing the social limits
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2014 Highly Commended: Trelleborg, Content Marketing - case study
Trelleborg Marine Systems (TMS) is a global engineering firm that designs, produces and installsequipment that protects commercial ports and shipping vessels. Key to TMS’ product offer are marine fenders.
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2014 winner: Mercedes, Customer Insight - case study
At the heart of this paper is a story of how Mercedes-Benz devised a research methodology that revealed the true, unbiased biological response to driving our cars.
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2014 highly commended: Customer Insight, Macmillan Cancer Support - case study
In 2013 Macmillan Cancer Support launched a new campaign around a striking new idea: No One Should Face Cancer Alone.
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Pioneering Spirit 2014: the finalists
We have selected winning ideas from the major international awards programmes and invited panels of senior marketing and creative judges to score them online before discussing them at a series of dinners.
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2014 winner: Hailo, New Brand - case study
On a daily basis, drivers were facing a harsh reality with 30 to 60% downtime affecting their bottom line; the business model of street hailing was proving highly inefficient in modern times.
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2014 highly commended: Mars Chocolate (Galaxy), Communications - case study
Galaxy had long been one of the UK’s favourite chocolate brands, renowned...
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2014 highly commended: Hiscox, Business to Business Marketing - case study
2013 saw a huge challenge for Hiscox Business Insurance, as our market leading position came under threat from new entrants, eroding our product differentiation and point of difference.
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2014 winner: Mars Petcare, Global Marketing - case study
After years of low single-digit growth, Sheba was able to grow by 20% in 2013, making significant penetration and market share gains.
Our strategy was inspired by global luxury 'mega brands' like Chanel and BMW.
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