This paper tells the story of the 2013 John Lewis Christmas Campaign. Around a single creative theme – give someone a Christmas they’ll never forget – was created a wealth of brand activation.

An innovative series of live Twitter games to entertain their followers; driving advocacy and awareness of their products and brand. Pushing the social limits

Trelleborg Marine Systems (TMS) is a global engineering firm that designs, produces and installsequipment that protects commercial ports and shipping vessels. Key to TMS’ product offer are marine fenders.

At the heart of this paper is a story of how Mercedes-Benz devised a research methodology that revealed the true, unbiased biological response to driving our cars.

In 2013 Macmillan Cancer Support launched a new campaign around a striking new idea: No One Should Face Cancer Alone.  

We have selected winning ideas from the major international awards programmes and invited panels of senior marketing and creative judges to score them online before discussing them at a series of dinners.

On a daily basis, drivers were facing a harsh reality with 30 to 60% downtime affecting their bottom line; the business model of street hailing was proving highly inefficient in modern times.

Galaxy had long been one of the UK’s favourite chocolate brands, renowned...

2013 saw a huge challenge for Hiscox Business Insurance, as our market leading position came under threat from new entrants, eroding our product differentiation and point of difference.

After years of low single-digit growth, Sheba was able to grow by 20% in 2013, making significant penetration and market share gains.   Our strategy was inspired by global luxury 'mega­ brands' like Chanel and BMW.