Extra was experiencing pervasive and steady declines.

This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne.

Pot Noodle’s association with 1990s ‘slacker’ culture had always made it the choice of the lazy and the indolent, but today’s 16-24 year-olds no longer identified with that lifestyle.They were driven, ambitious and determined to succeed.

Energising insurance: How the launch of Vitality Health Insurance inadvertently ‘sparked a mad dash for dachshunds’.

In 2013, the strength of the John Lewis brand was at an all time high.

Absolut explored the intersection between digital and real worlds, creating a simple, addictive game. The more you play the more you discover.

Pot Noodle was becoming a cultural pariah and as a result, its sales and market share were dropping. Something radical had to be done.

How does a gardening chain achieve success in an increasingly saturated marketplace?

In 2013, Direct Line Group was a company in dire straits. The‘come direct’ approach had lost its pulling power...

What do you get if you combine a marine engineering company with a cutting-edge digital marketing strategy?