For the UK theatrical launch of Warner Bros.’ The LEGO Movie, there was a clear challenge.

In 2011, Guinness was a global brand in terms of its footprint, but very little else.

From Romania's 'social shepherd' to a clever buoy in Australia, our Pioneering Spirit Awards unearth some truly inspirational marketing ideas from around the world. See this year's nominations.

This year, our panel of judges is stronger than ever, with O2 CEO, Ronan Dunne our chair, plus new additions such as Disney's Anna Hill and Tesco's Toby Horry.

From no training for its marketing team to the creation of a Muller Marketing Academy now rolled out globally.

What point have organisations reached on their digital business transformation journeys, and what is possible?

In the late 2013 the Army recruiting environment was extremely tough: negative publicity surrounding Army redundancies...

The market was unprecedentedly tough - falling food prices coupled with an ongoing price war between the large retailers.

This is a story about an unlikely hero. In a world where superheroes come mostly dressed in lycra, shooting webs...

Traders Hotels was part of the highly competitive mid-range hospitality sector currently dominated...