How an advertising agency used a mass employee activation idea to reassert itself as a company who gives back and makes a difference to the world we live in, in the minds of its employees.

Whilst CSR has become a fundamental pillar for many big brands, too often ‘good works’ exist on the periphery of main marketing activities, divorced from business as usual.

It is a valid question. Why should you read this? You’re undoubtedly busy and there’s that new guide to programmatic buying eyeing you seductively from your desk.

Refuge is one of the UK’s largest domestic violence charities.

At a time when Baileys sales were stalling and brand metrics falling we looked to reignite the brand and attract a new audience by going beyond the category for inspiration to something deeply loved by our target group: chocolate.

How a small homeless charity found a fundraising response.

Depaul UK is a charity that helps young homeless people get off the street, before it’s too late. Youth homelessness is a growing issue in the UK and demand for Depaul UK’s services outstrips supply.

For the last fifteen years, AXE, known as Lynx in the UK has become famous the world over for giving guys the edge with girls. This promise of seduction has been underpinned by great fragrances and a compelling brand idea – The AXE Effect.

With fading sales, Jaguar needed the F-TYPE convertible to revitalise the brand;

In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom. Stories about the ageing profile and decline of print readership dominated coverage.