In 2013 the 5 Gum brand was declining and teens were a big reason why. So how did we get teens to think of our product differently and buy more 5 Gum?

Rather than try and compete in marketing spend, Green Flag used something that comes naturally: creativity and fun.

In 2012 Pepsi Max had lost relevance to the primary consumer (18-34s) and become the ‘Poor man’s Coke.’

To win and retain customers, brands have to fight harder than before. The only way to succeed is to focus on giving consumers what they want and value.

Like most marketing consultants, we’ve always put 99% of our skills and energy into meeting the needs of our clients.

Our creative insight was that gender stereotypes are so ingrained in our culture, they are even part of our language.

Bleed for England mixed passion for rugby and patriotism through a suite of compelling, player-led, online and offline content and a powerful call to action

The mobile industry is changing, and young talent, with latent digital flair, is key to keeping O2's business fresh and innovative.

This is a story about the power of subtlety in marketing communications. About the power of applying meaningful...

The IPA, The Market Research Society and ourselves have launched a joint initiative.