Case studies

Awards for Excellence 2014: the winning cases

This Awards was our 29th year celebrating with over 550 guests in the room on the night.
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2014 winner: Expedia, E-Commerce - case study

This is the story of how Expedia’s Travel Yourself Interesting campaign brought value back into a commoditised e-commerce market.
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2014 winner: John Lewis, Marketing Communications - case study

This paper tells the story of the 2013 John Lewis Christmas Campaign. It was the most ambitious marketing communications undertaken by the retailer to date.
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2014 winner: easyJet, Grand Prix and Long Term Marketing Excellence - case study

From 2010 onwards, easyJet boldly repositioned from a pure low cost proposition, to a customer-centric, affinity-driving brand.
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2014 winner: BT Sport, Brand Extension/Brand Revitalisation - case study

The BT Sport campaign explored a paradox of how a very expensive asset was made more valuable to a business because it was given away to the customer base for free. It’s a story set within the world of telco’s and it starts in 2012.
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2014 winner: Sainsbury's, Content & Highly Commended Social Media

It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few weeks when the fight for Christmas was really on.
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2015 Winner: The LEGO Movie, Best Leading Edge Thinking - case study

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, the challenge was the movie having no existing cinema heritage, known characters or previous franchise knowledge to help it gain traction pre-release.
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2014 winner: Unilever, Marketing for Sustainable Consumption - case study

In 2013 Unilever set out to revolutionise the aerosol deodorant category as we know it.
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2014 winner: Burton's Biscuit Company, Marketing Leadership - case study

Led by Chief Marketing Officer Stuart Wilson and his Leadership Team, the scale of the task was enormous.
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2014 highly commended: British Gas, Marketing for Sustainable Consumption - case study

All energy companies have an obligation to fit Smart Meters in all their customers’ homes by 2020.
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