Case studies
2015 winner: O2, Sustainable Consumption - case study
O2 are very proud of their 24million customers and their connectivity that helps bring their technology to life.
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2015 winner: Premier Inn, Employee Engagement - case study
17,000 team members, a 74% employee engagement score and fantastic business performance.
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2015 highly commended: Coleman's, Customer Insight - case study
Colman’s has been a strong British jewel for 200 years. In 2013 however, its leadership position was under threat. Penetration in core product areas (especially Dry Core Casserole sauces) had been in long-term decline, with consumers leaving the category or trading down. Instead of dwelling on our past, we seized our 200-year anniversary as a chance to secure our leading place in Britain’s future.
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2015 winner: Robinsons, Brand Extension - case study
In early 2014, against the backdrop of a stagnant market, Robinsons launched SQUASH’D – a super-concentrated squash...
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2015 winner: SCA, Building Marketing Capabilities - Case Study
In order to unite a global organisation they had to encourage local SCA Femcare brand managers to adopt...
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2015 winner: NSPCC, Not-For-Profit Marketing - case study
The NSPCC was determined to close a legal loophole that could have perpetrators free from prosecution...
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2015 highly commended: The Economist, Effective Marketing Communications - case study
The Economist’s iconic poster work of the past two decades cemented its reputation as the house publication of a corporate elite. It was clever and flattered its readers’ intelligence.
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2015 highly commended: Flora Pro.Activ, Marketing for Sustainable Consumption - case study
In 2010, Unilever CEO Paul Polman introduced the Unilever Sustainable Living Plan, declaring ‘embedding sustainability into our business is a top priority’.
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2015 highly commended: Tu by Sainsbury's, Branded Content - Case Study
Christmas 2014, some may say the most brutal grocery retail battle for over a decade. For Sainsbury’s, delivering incremental revenue growth from new areas beyond grocery would be vital. And with an unlikely - yet spectacular - performance in novelty knitwear, they managed to do just that.
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2015 highly commended: BT Sport, Best Business to Business Marketing - case study
Critical to the commercial success of BT Sport was the need to break into the pubs and clubs market, who unlike consumers had to pay for the service.
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