Sparked by the unprecedented global press coverage the royal marriage had received, the thought was simple; how could Seraphine, a maternity wear brand, plan for the opportunity that an inevitable royal pregnancy would provide? &n

The Go-ahead Group is one of the UK’s leading providers of public transport. Traditionally bus tickets were bought on bus, which slowed down boarding times and required the correct amount of change.

This entry is all about cause-related creativity on a shoestring. Or at least a bootlace. It tells how Paddy Power invited Stonewall to help tackle one of the toughest challenges in sport: homophobia in football.

Television enjoyed 12 months of WOW and defied the glum prophecies of a year in the shadow of London 2012.

Over the last two years we’ve held dinners in Porto, Madrid, Berlin, New York, Sao Paulo, Hong Kong and Istanbul as well as a host of cities in the UK.

This year's survey is currently taking place and closes 5pm today. If you're in B2B tell us what's working where for a chance to win an iPad Air. Take the survey.

Many UK high street retailers are struggling in tough economic conditions, with low consumer confidence and a more complex multi-channel environment creating significant challenges.

McDonald’s was the highest profile Olympic sponsor, but many people were not “lovin’ it”. A firestorm of criticism enveloped sponsors who were felt to be a bad fit with a sporting event, and London 2012 was dubbed “The Obesity Games”.

2013 was another great year for commercial TV. Record TV advertising revenues reflect a golden age of TV content and an expanding medium helping advertisers find new ways to tap into its unrivalled effectiveness.

This is the story of a programme that has reinvented marketing at Mars. Its impact can be seen in Mars marketing teams globally and in their marketplace success over the last 2 years.