 |
 |
 |
 |
|
SOCIAL HELPED BT IMPROVE SERVICES AND CUT COSTS
BT used social to cut costs of its service operations and make itself easier to interact with; which was a key commercial metric as ease of interaction correlated with repurchase and increased customer spend.
Download the study.
|
TFL PUTS SOCIAL AT THE HEART OF CUSTOMER SERVICE
TfL used various social media feeds to keep travellers aware of transport issues and to humanize the brand's service teams. Their growth has been impressive, with 13,000 twitter followers in 2012 to over 1m in 2014.
Download the study.
|
FMCG SNACK BRAND USES SOCIAL TO ENGAGE WITH TEENS
The brand engaged computer games fans and positioned themselves as a better after school games snack than crisps. The result was social became 40% more effective than the next best channel, TV.
Download the study.
|
ICELANDIC TOURISM BOUNCES BACK AFTER THE VOLCANO
A strategy based on using social to get natives and foreigners to share stories of the island helped restore confidence, following an ash cloud which closed the country's airspace, thereby preventing tourists visiting.
Download the study.
|
 |
 |
 |
 |
|
ASB USES SOCIAL TO GROW HOME LENDING BUSINESS
ASB used their large social media following to their advantage to get the upper hand on competitors. They then invested in a relevant and motivational social experience to engage and appreciate their followers.
Download the study
|
ED'S EASY DINER SOCIAL STRATEGY TO DRIVE TARGETED OFFERS
With January being a poor month for restaurants, Ed's - a UK chain of retro stlye American diners - used targeted promotions to specific groups to avoid offers going viral and putting off those without a voucher.
Download the study.
|
PHILIPPINES USE POPULATION TO GROW TOURISM
An innovative campaign set up in 2012 by The Philippine Department of Tourism saw them boost dwindling numbers of tourists by engaging Filipinos to share their own version of the campaign.
Download the study.
|
HOW CREME EGG IDENTIFIED CONTENT AND INVOLVED FANS
Creme Egg needed to reinvigorate and cement their place as a signpost for Easter. They put in place lots of small pieces of content within a campaign and monitored which got the highest engagement.
Download the study.
|
 |
 |
 |
 |
|
USING SOCIAL MEDIA FOR SATISFACTION IN A CRISIS WITH O2
Recognising earlier than most that social could be a valuable source of customer insight, O2 invested in social listening tools, putting them in a great position to respond after their network went down.
Download the study.
|
LYSOL PRODUCTS: THE PATH TO PURCHASE AND FMCG EFFECTIVENESS
With social being a difficult channel to measure, Lysol came up with a system of market mix models (know, feel, compare, buy, use, bond, recommend) to isolate Facebook and prove its worth.
Download the study.
|
ONKEN DRIVE PURCHASE CONSIDERATION AND DELIVER REACH
With budget for one TV ad it was decided to create an Onken Newsroom and shoot two films a week providing a roundup of positive stories online. Just like their yogurt, their content was 'Just Good Stuff.'
Download the study.
|
BRINGING CUSTOMERS INTO IKEA USING FACEBOOK
Working with the Dentsu Aegis Network agencies, Vizeum and iProspect, IKEA used geo-targeted Facebook adverts to drive real-world footfall. The ads featured calls to action related to IKEA sales offers.
Download the study.
|
 |
 |
 |
 |
|
GOODBYE SERIOUS: HOW SOCIAL SOLD WALL'S ICE CREAM
Wall's had huge impact in using social as a platform to distribute mischievous, topical creative executions successfully refreshing the ice cream brand's personality and relevance.
Download the study.
|
VODAFONE'S YOUR BETTER BUSINESS (NOW 'YOUR READY BUSINESS')
'Your Better Business' was designed to attract decision-makers with thought-provoking content on a variety of issues through social channels, reaching 50 million.
Download the study.
|
US NAVY: RECRUITING CYBER WARRIERS VIA SOCIAL
An alternate-reality puzzle-solving game was created on social media which identified people with a talent for code-breaking as potential cryptologist recruits.
Download the study.
|
USING SOCIAL TO CREATE A 'SLEEP CHALLENGE'
The challenge was developed as a free online wellbeing improvement programme. Shared on social channels, members' tracked their progress and success stories weekly.
Download the study.
|
 |
 |
 |
 |
|
GE LIFE SCIENCES: SOCIAL LISTENING FOR SCIENTISTS
Taking unstructured, chaotic text across social platforms, cleaning it of noise and turning into structured analysis, enabled them to identify languages understood by customers.
Download the study.
|
SOCIAL VIDEO THAT MADE FINANCE 'EXTRA EASY'
Halifax details how it used short video and GIF content tailored to individual social channels to present financial concepts in an accessible fashion when these were in the news.
Download the study.
|
JANSSEN: CASE STUDY
Janssen Pharmaceutical wanted to research the needs of patients with schizophrenia and medical professionals in order to make conversation between the two groups easier in both directions.
Download the study.
|
SCOOT AIRLINES: SEGMENTING CONTENT FOR SALES
The low-cost Asian airline, Scoot, reponded to increased competition and a budget cut by using insight into people's social and travel behaviours to revamp its content approach on social channels.
Download the study.
|
 |
|
|
|
SPORT ENGLAND
By listening and analysing social conversations about broad exercise-related topics and combining these social insights with those gleaned from focus groups, Sport England was able to identify the key deterrents preventing women from exercising.
Download the study. |
|
|
