Case studies
2022 TMS Awards Commended, Homebase
Destined for the scrapheap, this paper outlines how its new owner Hilco, instead delivered a truly remarkable turnaround of the business.
Read Now2022 TMS Awards Commended, KP Snacks
Tyrrells, a premium sharing crisp brand, drove both premium credentials and category value through consistent investment in a distinctive brand platform.
Read Now2022 TMS Awards Commended, The National Lottery
Our Olympic and Paralympic success is a great example of how the National Lottery “Makes Extraordinary Happen for Everyone”.
Read Now2022 TMS Awards Commended, Barclays
We decided to tackle the UK’s dysfunctional relationship with money head on. Our promise to “Make Money Work For You” flipped the script.
Read Now2022 TMS Awards Winner, O2 in Fortnite
O2 has been a proud supporter of live music events for over 15 years with venues across the UK. But when the pandemic hit, those doors were shuttered.
Read Now2022 TMS Awards Winner, Childline
The UK’s young people were in a mental health crisis. Childline was perfectly placed to help.
Read Now2022 TMS Awards Winner, Cadbury Caramilk
Other than great sporting rivalry, Australia isn’t known for giving the UK too much in the way of real value. I mean like real value.
Read Now2022 Awards Winner, Mars Petcare: Sheba
To launch the world’s largest reef restoration program and to prove there can be man-made solutions to man-made problems, Sheba transformed a barren site of dead coral.
Read Now2022 TMS Awards Winner, Tesco Clubcard
Penetration is king and loyalty is for the bin, right? What if actually loyalty could drive penetration? This is the story of how Tesco did exactly that.
Read Now2022 TMS Awards Winner, Birds Eye Green Cuisine
In 2021 Birds Eye Green Cuisine smashed misconceptions to make plant-based food more mainstream by focusing on the Power Of Plants.
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