Case studies

2022 TMS Awards Commended, Homebase

Destined for the scrapheap, this paper outlines how its new owner Hilco, instead delivered a truly remarkable turnaround of the business.

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2022 TMS Awards Commended, KP Snacks

Tyrrells, a premium sharing crisp brand, drove both premium credentials and category value through consistent investment in a distinctive brand platform.

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2022 TMS Awards Commended, The National Lottery

Our Olympic and Paralympic success is a great example of how the National Lottery “Makes Extraordinary Happen for Everyone”.

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2022 TMS Awards Commended, Barclays

We decided to tackle the UK’s dysfunctional relationship with money head on. Our promise to “Make Money Work For You” flipped the script.

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2022 TMS Awards Winner, O2 in Fortnite

O2 has been a proud supporter of live music events for over 15 years with venues across the UK. But when the pandemic hit, those doors were shuttered.

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2022 TMS Awards Winner, Childline

The UK’s young people were in a mental health crisis. Childline was perfectly placed to help.

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2022 TMS Awards Winner, Cadbury Caramilk

Other than great sporting rivalry, Australia isn’t known for giving the UK too much in the way of real value. I mean like real value.

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2022 Awards Winner, Mars Petcare: Sheba

To launch the world’s largest reef restoration program and to prove there can be man-made solutions to man-made problems, Sheba transformed a barren site of dead coral.

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2022 TMS Awards Winner, Tesco Clubcard

Penetration is king and loyalty is for the bin, right? What if actually loyalty could drive penetration? This is the story of how Tesco did exactly that.

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2022 TMS Awards Winner, Birds Eye Green Cuisine

In 2021 Birds Eye Green Cuisine smashed misconceptions to make plant-based food more mainstream by focusing on the Power Of Plants.

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