Case studies
2022 TMS Awards Winner, Nationwide Building Society
The lines between building societies and banks had blurred and Nationwide needed to set itself apart in order to build a powerful brand long-term.
Read Now2022 TMS Awards Winner, Dove
Dove has been at the forefront of the self-esteem and beauty conversation since the Campaign for Real Beauty in 2004. But by 2021, the conversation had changed.
Read Now2022 TMS Awards Winner, Metro Bank
When ‘lockdown’ suddenly became the word on everyone’s lips, we had to drastically change our strategy to match new and different customer needs.
Read Now2022 TMS Awards Winner, The Ozone Project
The Ozone Project is a technology and data-led digital advertising platform built for brands by the UK's leading publishers.
Read Now2022 TMS Awards Winner, Tesco Christmas 2021
Tesco’s 2021 Christmas campaign was the tricky ‘second album’ to the hugely successful performance of ‘No Naughty List’ in 2020.
Read Now2022 TMS Awards Winner, EY-Parthenon
The British economy has faced a turbulent couple of years, with Brexit uncertainty preceding the mayhem caused by the Covid-19 pandemic.
Read Now2022 TMS Awards Winner, TFL
As the first lockdown kicked in, the prospect for TfL was, frankly, bleak. Not only was our revenue hit, but our services became the poster child for COVID.
Read Now2022 TMS Awards winner, TUI
Contrary to what you might think, the busiest time in travel is January. Well it is if you’re in the business of selling holidays.
Read NowLeading The Personalisation Conversation
MR PORTER's Sabah Naqushbandi, Costa Coffee's Becky Brock, Homeserve's Roisin Donnelly, Direct Line Group's Mark Evans and former Müller's Michael Inpong shared their wisdom, experiences and challenges round personalisation and privacy in a candid discussion.
Read NowRebranding a business to one new name
Fellow of The Marketing Society Ruth Saunders from Galleon Blue and Simonetta Rigo, CMO at Tilney Smith & Williamson, share the story behind a successful initiative and outlines the implications for anyone looking at similar challenges.
Read Now