Case studies

2022 TMS Awards Winner, Nationwide Building Society

The lines between building societies and banks had blurred and Nationwide needed to set itself apart in order to build a powerful brand long-term.

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2022 TMS Awards Winner, Dove

Dove has been at the forefront of the self-esteem and beauty conversation since the Campaign for Real Beauty in 2004. But by 2021, the conversation had changed.

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2022 TMS Awards Winner, Metro Bank

When ‘lockdown’ suddenly became the word on everyone’s lips, we had to drastically change our strategy to match new and different customer needs.

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2022 TMS Awards Winner, The Ozone Project

The Ozone Project is a technology and data-led digital advertising platform built for brands by the UK's leading publishers.

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2022 TMS Awards Winner, Tesco Christmas 2021

Tesco’s 2021 Christmas campaign was the tricky ‘second album’ to the hugely successful performance of ‘No Naughty List’ in 2020.

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2022 TMS Awards Winner, EY-Parthenon

The British economy has faced a turbulent couple of years, with Brexit uncertainty preceding the mayhem caused by the Covid-19 pandemic.

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2022 TMS Awards Winner, TFL

As the first lockdown kicked in, the prospect for TfL was, frankly, bleak. Not only was our revenue hit, but our services became the poster child for COVID.

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2022 TMS Awards winner, TUI

Contrary to what you might think, the busiest time in travel is January. Well it is if you’re in the business of selling holidays.

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Leading The Personalisation Conversation

MR PORTER's Sabah Naqushbandi, Costa Coffee's Becky Brock, Homeserve's Roisin Donnelly, Direct Line Group's Mark Evans and former Müller's Michael Inpong shared their wisdom, experiences and challenges round personalisation and privacy in a candid discussion. 

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Rebranding a business to one new name

Fellow of The Marketing Society Ruth Saunders from Galleon Blue and Simonetta Rigo, CMO at Tilney Smith & Williamson, share the story behind a successful initiative and outlines the implications for anyone looking at similar challenges.

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