Marketing Transformation 2021

In this report, brought to you by Accenture Interactive and The Marketing Society, we look at three insights to guide your transformation journey, drawn from our 2021 awards.

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2021 TMS Awards commended, Toyota

For the most important launch in Toyota’s history, we ‘flipped’ everything.

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2021 TMS Awards commended, Macmillan Cancer Support

It’s hardest to make a brave new change in direction when everything appears to be running along nicely. But that’s exactly what Macmillan Cancer Support did.

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2021 TMS Awards commended, Direct Line Group

This paper is the story of how we successfully retired Winston Wolfe, in favour of a new long-term platform ‘We’re On It’.

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2021 TMS Awards winner, Bodyform/Libresse (ESSITY)

3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a breakthrough moment of bravery.

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2021 TMS Awards commended, Tesco

Despite significant gains due to their recommitment to helpfulness, in 2018 Tesco were still trailing behind both their target and competitors when it came to trust.

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2021 TMS Awards winner, Transport for London

London, and transport in London, are unique, with a unique set of challenges. The city is big, diverse, opinionated and wilful.

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2021 TMS Awards commended, Graham's The Family Dairy

We lead from the from the front and live our brand values of farming, family, heritage, provenance and quality, with family at the heart of our marketing strategy.

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2021 TMS Awards winner, McDonald's

It’s no secret that hospitality has been one of the sectors hardest hit by the pandemic. The McDonald’s business was no exception.

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2021 TMS Awards winner, Birds Eye

In 2020 Birds Eye set out to educate consumers on the benefits of buying frozen foods to drive purchase, becoming more relevant with the resurgence and 30% uplift in the frozen food sector since the onset of the pandemic.

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